Thailand Agency Partner Lead - Scaled Growth

About the Team:

The Scaled Growth Team is a strategic engine within Tik Tok, focused on driving global new client acquisition through high-impact agency partnerships. The team plays a critical role in building and enriching a high-quality client pipeline, working closely with direct sales to support sustainable, long-term growth. By identifying scalable opportunities and unlocking new markets, the team accelerates business expansion while ensuring consistent, high-quality client engagement.

Responsibilities:

• Define and execute strategies to expand Tik Tok’s share of revenue and partnership opportunities with independent agencies in Thailand and cross-border markets.
• Build and strengthen C-level relationships within agency networks, positioning Tik Tok as a priority partner.
• Develop and manage agency account plans in partnership with agency teams to drive investment and deliver business KPIs.
• Lead cross-functional collaboration with product, operations, and strategy teams to deliver scalable and innovative solutions.
• Design annual and quarterly business plans, synthesizing market insights, agency analysis, and industry trends to guide growth strategy.
• Influence agency executives and day-to-day stakeholders to drive alignment and deliver on partnership goals.
• Champion performance, branding, commerce, and retargeting solutions to help agencies leverage Tik Tok’s ad tech ecosystem and creative capabilities.
• Provide accurate forecasting, business analysis, and reporting to support planning and performance tracking.
• Craft compelling sales narratives and case studies that highlight Tik Tok’s value proposition and market leadership.
• Execute both scaled engagement programs and targeted initiatives to deepen agency partnerships.
• Consistently achieve and exceed sales and growth targets for self and team.
• Anticipate market trends, identify new opportunities, and build business cases to influence product roadmaps and commercial strategies.

Requirements:

• Minimum Qualification(s)

• 5 years of experience in ad tech sales, digital media, or strategy roles, with strong exposure to agency partnerships.

• Proven success managing independent agencies and advertisers with complex scaling challenges.

• Strong knowledge of digital media platforms, ad tech ecosystems, and measurement methodologies for branding and performance campaigns with a track record of consistently meeting or exceeding sales and revenue targets.

• Experience leading cross-functional initiatives and people management in fast-paced environments.

• Exceptional presentation, communication, and stakeholder management skills.

• Analytical mindset with the ability to translate insights into business impact.

• Preferred Qualification(s)

• Established relationships with agency and brand leadership in Thailand and across SEA.

• Strong expertise in driving both brand and performance outcomes through integrated media and creative solutions.

• Experience in e-commerce and commerce-driven media strategies.

• Proficiency in SQL, Power BI, Tableau, or other data visualization/analysis tools.

• Skilled storyteller with the ability to inspire partners and communicate complex solutions simply.