TikTok
TikTok

Commerce -Mass Acquisition Manager

RoleGrowth
LevelLead
LocationIstanbul, Türkiye
WorkOn-site
TypeRegular
PostedToday
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About the role

Responsibilities:

  • Own the strategy and execution to increase the number of active sales partners and drive high-quality partner growth for Tik Tok Commerce, including developing lifecycle incubation plans and supporting partners .
  • Lead end-to-end incubation for high-potential partners, including onboarding, launch planning, performance acceleration, and ongoing success on the platform.
  • Identify scalable growth opportunities and design/roll out programs to improve partner performance (e.g., video/LIVE challenges, lifecycle email campaigns, enablement initiatives).
  • Conduct deep-dive analyses to understand partner segments, diagnose performance blockers, and surface root causes using data analysis, partner interviews, and surveys; translate insights into product/process improvements.
  • Manage partner communication channels (Lark groups, IM, etc.) to run mass account management activities including forecasting, troubleshooting, partner education, and incubation program delivery.
  • Capture, document, and share learnings to establish best practices and influence internal/external stakeholders.

Requirements:

  • Minimum Qualifications

  • Bachelor’s degree or above, with 3+ years of experience in mass account management or partner incubation; proven track record managing hundreds of partners at scale.

  • Fluent in English and Turkish due to speaking with partners; strong understanding of e-commerce market, consumer behaviour, and digital/mobile commerce trends.
    -Strong analytical skills and business judgment; able to turn complex data into clear opportunities and action plans.

  • Advanced Excel proficiency, including building and auditing formulas (e.g., XLOOKUP/VLOOKUP, INDEX-MATCH, IF/IFS, SUMIFS/COUNTIFS) and working with large datasets.

  • Results-driven with strong ownership and accountability.

  • Preferred Qualifications

  • Results-driven with strong ownership and accountability.

  • Excellent cross-functional collaboration skills; able to influence and drive projects forward with diverse stakeholders.

  • Fast learner and self-starter; entrepreneurial mindset with comfort operating in ambiguity and rapid change.

  • Hands-on and pragmatic; willing to dive into detail and handle operations when needed.

About TikTok

Istanbul

Headquarters