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Tik Tok

Senior Strategic Product Manager-UG

3+ months ago• Singapore
Viewed on February 1, 2026
Apply on company site

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

• Size: 5001-10000 employees
• Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile:

Responsibilities:

Team Overview:

The Paid Ads Growth team drives user acquisition for Tik Tok's international products. As our global footprint expands rapidly, paid advertising is the primary growth lever. We leverage advanced algorithms and machine-learning techniques to optimize ad strategy and maximize the impact of large-scale budgets.

Responsibilities:

1. Creative Strategy Development: Define ad creative strategies based on target audiences and potential users; Leverage Tik Tok's content ecosystem (videos, images, comments, search queries, etc.) and machine-learning models to boost creative performance and conversion rates;
2. Creative Enablement: Integrate Tik Tok's algorithmic and machine-learning capabilities with market creative teams; Build and optimize an end-to-end advertising creative supply chain to enhance overall campaign efficiency.

Qualifications:

Minimum Qualifications:

1. Begin with the End in Mind: Translate long-term vision into actionable roadmaps and ensure strategic priorities are executed in sequence;
2. Self-Driven & Reflective: Results-oriented, comfortable removing boundaries, and skilled at cross-functional collaboration to drive shared growth;
3. Honesty & Clear Communication: Uphold transparency and integrity-our team's foundation is built on trust;

Preferred Qualification

1. Background in commercialization, user-growth, or ad-algorithm products at large tech companies is a plus. Fast learners without direct experience are also welcome.

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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Tik Tok.
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• 02:18Working at Tik Tok- Get Ready With Ali01:20Tik Tok Client Provided Video 100:33Client Provided Video 2 - Tik Tok02:07Working at Tik Tok
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