Tik Tok Shop

• Category Lead

2 weeks ago• Dusseldorf, Germany
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About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
Size: 5001-10000 employees

Industry: Entertainment & Gaming, Social Media, Technology

Responsibilities:

The E-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better E-commerce experience to our users. We are looking for passionate and talented people to join our operations team. Together we can build an E-commerce ecosystem that is innovative, secure and intuitive for our users.

This role is based in our Munich office.

Responsibilities:

• Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives.
• Own the full P&L responsibility for your category, driving both topline and profitability.
• Leverage industry knowledge and your professional network to fuel category growth and success.
• Build and lead a high-performing team-hiring, developing, and coaching top talent.

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• Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on Tik Tok Shop.
• Drive end-to-end seller development by managing strategic relationships and optimizing their performance.
• Collaborate with internal teams-including operations, product, and marketing-to unlock seller potential and accelerate adoption of livestream and short video commerce.
• Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
• Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long-term success.

Qualifications:

Minimum qualifications:

• 5+ years experience in Business development or similar role
• Proven experience leading and scaling high-performing teams.
• Strong strategic mindset with the ability to execute with precision and operational excellence.
• Demonstrated ability to use data-driven insights to inform decisions and optimize performance.
• Extensive experience in category management with a track record of delivering ambitious results.
• Deep understanding of the German market, including consumer behavior, digital trends, and mobile commerce transformation.
• Growth-oriented, entrepreneurial mindset with excellent communication and stakeholder management skills.
• Fluent in both German and English, ensuring seamless communication with partners and stakeholders.

Preferred Qualifications:

• Strong understanding of E-commerce, content marketing and influencers
• Experience of owning P&L on an E-commerce platform/marketplace
• Experience in managing diverse teams
• Ability to thrive in ambiguity and adjust quickly to change

Client-provided location(s): Dusseldorf, Germany

Job ID: Tik Tok-7594778608259008821

Employment Type: OTHER

Posted: 2026-01-13T20:15:43
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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