Marketing Analytics & Project Lead (Integrated Marketing) - Tik Tok Shop

• Thailand

3+ months ago• Bangkok, Thailand
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About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
Size: 5001-10000 employees

Industry: Entertainment & Gaming, Social Media, Technology

Responsibilities:

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to Tik Tok Shop's success in SEA.

In this role you will develop seller packages and relevant business pitch decks. You will also be responsible in creating framework for data analysis, extract data, and report findings using suitable visualization tools

Roles & Responsibilities:

Business Analytics and Strategy:

• Develop analytical frameworks to extract, analyze, and report findings using suitable visualization tools across key business areas, including:

1. User segmentation and CRM
2. A/B testing and experimental design
3. Commercial campaign performance and budget efficiency
4. Campaign supply improvement (e.g. seller assortment quality)
5. Conversion funnel and user journey optimization

• Deliver data-driven, actionable insights to support business goals and drive strategic marketing decisions
• Build dashboards, and regularly review key commercial and marketing metrics to enable team members to efficiently monitor performance and make informed decisions

Performance Tracking and PnL optimization:

• Monitor and analyze budget utilization across key voucher strategies and seller programs to identify areas for improvement
• Provide insights and strategic recommendations to refine voucher effectiveness and seller program performance
• Deliver regular updates to stakeholders on campaign performance, budget efficiency, forecasts, and action plans to maximize ROI

1. Cross-Functional Collaboration:

• Collaborate with data teams to design and automate reporting systems that effectively measure campaign and channel performance
• Work closely with campaigns, marketing, and relevant business teams to provide insights for future business improvements
• Serve as a strategic thought partner to cross-functional stakeholders to drive ongoing performance enhancement

1. Team Leadership:

• Lead and mentor a strategy and project team, fostering a culture of curiosity, ownership, and continuous learning
• Provide strategic direction and prioritize team initiatives in alignment with business goals and growth opportunities
• Promote collaboration and knowledge-sharing across teams to scale analytical capabilities and improve business outcomes

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Qualifications:

Minimum Qualifications:

• Bachelor's degree in Business, Economics, Marketing, or related field of study. Master's degree is a plus
• 5 years+ of work experience with a focus on strategy and business analytics
• Proficiency in processing complex data sets using Excel
• Experience using other data analysis and visualization tools such as Excel, SQL, Python, R, Tableau or similar softwares
• Excellent leadership, and project management skills
• Proficiency in English

Preferred Qualifications:

• Familiarity with advertising technologies and good understanding of e-commerce seller's view points
• Strong analytical and logical thinking skills with the ability to interpret data and trends to provide actionable insights

Client-provided location(s): Bangkok, Thailand

Job ID: Tik Tok-7540587473467115783

Employment Type: OTHER

Posted: 2025-08-21T20:17:02
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

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