Strategy & Operations Lead, Measurement and Signals

• NY

3+ months ago• New York, NY

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
Size: 5001-10000 employees

Industry: Entertainment & Gaming, Social Media, Technology

Responsibilities:

About the Team: The Ads Signals team's vision is to understand customers' behavior by collecting their online/offline activity from varied sources and connecting them across devices using robust Identity graph in a ation, Measurement, Insights and Reporting.

About the Role:

The person in this role will own product marketing strategy & operations for Tik Tok monetization, partnering with PSO and Product leaders to collaborate on go-to-market planning, strategy and execution. This person will drive cross-pillar workstreams (strategy, operations and program management) that span across Measurement, Targeting, The ideal candidate will have strategy experience that includes owning, structuring and executing cross-functional programs. They should also be experts on digital advertising, from competitor capabilities to understanding the technical stack. The ideal candidate will be someone with proven problem-solving and execution record. This person will drive key priorities that promote efficiency and impact at scale for Tik Tok through operating models that drive accountability and better business / product outcomes. You are self-motivated, organized, and thrive in ambiguous situations. You are a fast learner and great communicator.

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Responsibilities:

Scope and manage strategic initiatives ranging from business reporting and emerging projects to cross-functional workstreams, executing with high quality, rigor, speed, and efficiency
Manage internal rhythm of business within the team, as well as externally with XFN such as product and sales leadership
Drive team operations with technical XFN (technical support, solution engineering) to land effective operating models that support go-to-market
Use research and data to influence product strategy by clearly articulating customer feedback and market insights
Plan and execute team offsets
Build effective and transparent communication channels to align and partner with internal as well as external stakeholders

Qualifications:

Minimum Qualifications: 3+ years of product marketing or product management experience with digital ad products
5+ years of experience in the digital advertising industry in a measurement capacity
Strong knowledge of measurement solutions (Brand Lift Study, Sales Lift, MMM, advertising effectiveness solutions) and experience working on qualitative and quantitative measurement of marketing campaigns.
Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.

Preferred Qualifications:

• Ad Attribution experience with a technology company, media agency, consulting firm preferred.
• A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.

Job InformationFor Pay Transparency Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $244888 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY

Job ID: Tik Tok-7511350693171005704

Employment Type: OTHER

Posted: 2025-06-04T00:32:38
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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