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Growth Marketing Lead - TikTok LIVE

TikTok

Growth Marketing Lead - TikTok LIVE

TikTok

Singapore

·

On-site

·

Full-time

·

1mo ago

Benefits & Perks

Competitive salary and bonus

Flexible PTO

Development budget

Stock options

Health benefits

Remote options

Equity

Healthcare

Required Skills

Salesforce

SEMrush

Hootsuite

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile

Responsibilities

Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.

  • Lead the team to set-up marketing strategy and initiatives, establish growth marketing capability including insights, brand & creative, media and social.
  • Grow new agencies to join the live business through ads, events, referral and others
  • Shape the communication strategy and optimize the channels to better engage with existing agencies to increase efficiency and their investment level
  • Build and maintain relationships with external partners and agencies to support and drive local integrated marketing and campaign strategy, and lead end to end campaign development and reporting
  • Collaborate closely with other functional teams, locally and globally, to define & deliver our marketing strategy. Lean in with localized approaches but keep a strong synergy with the global teams.

Qualifications

  • Minimum Qualifications

  • 5 years' work experience in marketing at tech companies is highly preferred, especially experience from building high level strategies to campaign development and media management

  • Data and Insights driven, ability to synthesise data into strategy and execution.

  • Thorough understanding of the full funnel of industry or creator marketing including Owned, Earned and Paid strategy and execution.

  • Exceptional attention to detail and ability to prioritise and delegate.

  • Ability to perform to a brief, executing to a high standard.

  • Excellent written and presentation skills & negotiation skills, and leadership ability.

  • Preferred Qualifications

  • Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics

  • A keen interest in brand and business development, including commercial and brand partnerships

Email Address

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Client-provided location(s): Singapore

Job ID: Tik Tok-7587352569183570181

Employment Type: OTHER

Posted: 2025-12-26T20:06:43
Apply on company site

Perks and Benefits

Health and Wellness

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • HSA
  • Life Insurance
  • Fitness Subsidies
  • Short-Term Disability
  • Long-Term Disability
  • On-Site Gym
  • Mental Health Benefits
  • Virtual Fitness Classes

Parental Benefits

  • Fertility Benefits
  • Adoption Assistance Program
  • Family Support Resources

Work Flexibility

  • Flexible Work Hours
  • Hybrid Work Opportunities

Office Life and Perks

  • Casual Dress
  • Snacks
  • Pet-friendly Office
  • Happy Hours
  • Some Meals Provided
  • Company Outings
  • On-Site Cafeteria
  • Holiday Events

Vacation and Time Off

  • Paid Vacation
  • Paid Holidays
  • Personal/Sick Days
  • Leave of Absence

Financial and Retirement

  • 401(K) With Company Matching
  • Performance Bonus
  • Company Equity

Professional Development

  • Promote From Within
  • Access to Online Courses
  • Leadership Training Program
  • Associate or Rotational Training Program
  • Mentor Program

Diversity and Inclusion

  • Diversity, Equity, and Inclusion Program
  • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Tik Tok.

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About TikTok

TikTok

TikTok

Late Stage

A short-form video entertainment app and social network platform

10,001+

Employees

Los Angeles

Headquarters

$220B

Valuation

Reviews

3.1

3 reviews

Work Life Balance

1.5

Compensation

2.0

Culture

1.2

Career

1.8

Management

1.0

5%

Recommend to a Friend

Pros

Limited positive feedback available

Company size allows for potential opportunities

Technology platform experience

Cons

Mass layoffs and poor handling of terminations

Unprofessional management and HR behavior

Exposure to traumatic content without adequate support

Salary Ranges

52 data points

Junior/L3

Junior/L3 · Anti-Fraud Data Analyst

3 reports

$143,750

total / year

Base

$125,000

Stock

-

Bonus

-

$126,500

$163,300

Interview Experience

4 interviews

Difficulty

3.5

/ 5

Duration

21-35 weeks

Experience

Positive 0%

Neutral 25%

Negative 75%

Interview Process

1

Application Review

2

Recruiter Screen

3

Online Assessment

4

Technical Phone Screen

5

Onsite/Virtual Interviews

6

Team Matching

7

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Data Structures