About the Team

The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of Tik Tok Shop.

Tik Tok Shop is seeking a hands-on and strategic Product Manager to lead loyalty and retention initiatives, including the development of user benefit programs and subscription-like offerings. You'll play a key role in shaping the future of customer loyalty on the platform-crafting packages that reward high-value users and building the foundational systems to drive repeat purchases.

Responsibilities

• Define and own the product roadmap for loyalty programs, subscription-like features, and exclusive user benefits.
• Translate business strategy into product specs that enhance retention and long-term user value.
• Partner with Marketing, Data Science, and Engineering to launch pilots and refine loyalty mechanisms based on performance.
• Deeply understand user segments and design differentiated packages to maximize satisfaction and frequency.
• Monitor retention KPIs, feedback loops, and competitor strategies to evolve our loyalty offering over time.

Qualifications

Minimum Qualifications

• 5+ years of Product Management experience, with direct ownership of loyalty, benefits, or subscription models.
• Strategic thinker with a hands-on approach to experimentation and iterative delivery.
• Experience in content commerce or user lifecycle-based monetization models.
• Strong collaboration skills with cross-functional teams, including Marketing, DS, and UX.

Preferred Qualifications

• Prior work in customer rewards, e-commerce loyalty tiers, or benefit ecosystems geared towards customers / consumers.

Compensation

The base salary range for this position in the selected city is $165,120 - $311,600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Equal Opportunity

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.