About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

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Responsibilities

The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying Tik Tok's most compelling user experiences into branding experiences.

As the Product Marketing Manager for Brand Innovation, you will be responsible for setting the go-to-market strategy for Tik Tok's solutions focused on driving adoption of our internal and external planning and forecasting tools. You will partner closely with various cross-functional stakeholders in agency and client sales, product management, partnerships, and business marketing to assess key gaps and develop the strategic direction for our proprietary planner and API solutions.

You will use your experience and marketing knowledge working with advertising products to develop the GTM strategy and lead outbound, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You will leverage your research and investigative skill to evaluate internal and external user behavior, understand market trends including competitive and how these apply to our overall strategy.

Responsibilities:

• As part of the broader brand product team, you will partner with Sales leadership and Global Responsibility Marketing to set long-term objectives and develop product strategies and operation for our Tik Tok Planner and RC API.
• Partner with internal cross-functional teams to develop and execute go-to-market plans and create sales enablement content, driving adoption with external and internal users.

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• Lead trainings with internal stakeholders landing the value proposition and nuances of the product suite- Partner closely with the sales team and clients to deeply understand and synthesize market needs, opportunity sizing, and product pain points to inform the direction of product development and influence roadmap- Build an understanding of Tik Tok advertising and planning products and leverage these products to achieve customer goals Qualifications

Minimum Qualifications:

• BA/BS degree or above.
• 3+ years of product marketing or product management experience with digital/social ad products.
• 1+ years of experience in the digital advertising industry, ad measurement, or advertising planning and forecasting.
• Strong knowledge of sales and marketing processes.
• Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.

Preferred Qualifications:

• A fast learner with a good sense of judgment and original thinking.
• A commercial mindset with experience building business cases from market research and analysis.
• Excellent communication, organizational, and analytical skills with the ability to juggle multiple stakeholders.

Job InformationFor Pay Transparency Compensation Description (annually)

The base salary range for this position in the selected city is $103200 - $244889 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): San Jose, CA

Job ID: Tik Tok-7580174485367933237

Employment Type: OTHER

Posted: 2025-12-06T20:36:31
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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