Business Development Manager - TikTok Shop - Global Business Solutions (São Paulo)

The GBS team at Tik Tok partners with leading advertisers to drive strategic business growth through innovative and effective marketing solutions. We are committed to delivering best-in-class support and insights that empower our clients to achieve meaningful results. As we expand Tik Tok Shop in the region, we are looking for a passionate and strategic Business Development Manager to accelerate adoption and success of Tik Tok Shop Ads within our top enterprise and mid-market accounts.

About the Role:

As a Business Development Manager focused on Tik Tok Shop, you will play a critical role in driving revenue, leading strategic conversations with clients, and positioning Tik Tok Shop Ads as a core solution in our ecosystem. You will act as a trusted consultant to clients and cross-functional teams, helping brands integrate commerce and media strategies, unlock performance opportunities, and scale their businesses through Tik Tok Shop.
Success in this role requires a strong mix of strategic thinking, client-centricity, sales acumen, and a deep understanding of e Commerce dynamics.

Responsibilities:

• Lead strategic relationships with enterprise clients, with a focus on Tik Tok Shop adoption and commerce media strategy.
• Act as a subject matter expert in Tik Tok Shop Ads, educating clients and internal stakeholders on product capabilities, best practices, and roadmap developments.
• Mastering Product and Measurement Knowledge to unlock Tik Tok Shop opportunities with our main clients
• Collaborate closely with Product Marketing, Client Solutions Team and E-commerce (Tik Tok Shop) teams to deliver high-impact solutions and integrated media plans.
• Identify key growth opportunities within your client portfolio and develop tailored activation plans to maximize Shop Ads usage and performance.
• Analyze campaign performance and business data to inform strategy, provide actionable recommendations, and build compelling narratives.
• Stay ahead of market trends, competitor offerings, and category movements to proactively guide client strategy and drive innovation.
• Champion feedback loops with Product and cross-functional teams, sharing insights from clients to improve Tik Tok Shop solutions.
• Participate in internal knowledge sharing initiatives, contributing to case studies, learning sessions, and strategic alignment across teams.
• Focus on business development and sales and upsell skills to unlock new opportunities.

Requirements:

• Minimum Qualifications

• 3+ years of experience in digital advertising, e Commerce, or media sales, understanding of e Commerce ecosystem, performance marketing, and retail media strategies.

• Bachelor’s degree in related areas.

• Proven success in managing complex client relationships and delivering consultative, data-driven solutions.

• Excellent communication, storytelling, and presentation skills.

• English proficiency is required because the role involves frequent communication with global teams and stakeholders across global markets.

• Preferred Qualifications

• Experience working with commerce or marketplace platforms.

• Experience in selling or managing performance-based ad products.

• Strong analytical skills and familiarity with auction-based media buying.

• Self-starter mindset with adaptability to thrive in a fast-paced, evolving environment.

• Experience collaborating with cross-functional teams (e.g., product, marketing, analytics).

• Ability to influence and build trust with senior-level stakeholders.