Responsibilities

Tik Tok's small and medium-sized business (SMB) team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, and engage with new and existing customers. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on Tik Tok, no matter how big or small.

The High Value Acquisition team is a strategic, acquisition-focused function designed to identify, prospect, activate, and scale high potential SMB and Mid Market advertisers. Operating as a qualitative, high-touch sales team, HVA plays a pivotal role in expanding Tik Tok North America's advertiser base by bringing in net new accounts and transitioning them into long term managed relationships.

The High Value Sales Specialist will be responsible for a full sales cycle which will include prospecting, qualifying, pitching & closing high-potential advertisers and marketing agencies for the Tik Tok Ads Platform. They will consult with key stakeholders to help them understand the value of the advertiser platform, and the path to get started. They will collaborate closely with internal teams to develop best practices for client acquisition and sales. They will build and manage a pipeline of opportunities while establishing new client relationships, and focusing on revenue potential.

• Consistently meet and exceed quantitative and qualitative acquisition sales targets, while delivering a best-in class experience to clients
• Prospect, qualify, pitch and close new business opportunities for the Tik Tok Ads Platform
• Generate sales pipeline through outbound prospecting efforts via phone, email, and 3rd party tooling
• Collaborate with cross functional teams on various lead operation initiatives
• Consult with external stakeholders regarding starting their Tik Tok Ads strategy with identified marketing and business objectives
• Onboard new clients onto the Tik Tok Ads Platform, and set them up internally for long-term growth

Qualifications

Minimum Qualifications

• 2+ years of professional sales and/or business development experience
• Excellent verbal and written English and strong communication skills
• Experience in pipeline building through prospecting and outreaching to new customers via phone, vc, email, and other communication platforms
• Experience with CRM management

Preferred Qualifications

• Strong presentation skills
• Ability to handle confidential information with honesty and integrity
• Ability to think independently and strategically to develop sales acquisition strategies and tactics
• Proven track record of exceeding performance targets
• Previous experience in ad sales or business development
• Proficient with sales prospecting tactics and technologies
• Negotiation skills