Responsibilities

Team Introduction

Tik Tok LIVE is a rapidly growing part of Tik Tok's global ecosystem, offering creators powerful tools to connect with audiences in real time. The LIVE Creator Growth team focuses on expanding creator coverage, improving content quality, and driving monetization through scalable campaigns and education strategies. We're looking for a creative, data-driven Music Campaign Manager to help shape the future of music livestreaming on Tik Tok.

Role Overview

As the Music Campaign Manager, you will lead strategic, at-scale campaigns that drive measurable growth across Tik Tok LIVE's music creator community. You will amplify successful creator case studies through creator managers and at-scale assets, while also running targeted monthly campaigns that uncover barriers, benchmark performance, and inspire key behavioral changes. This role requires a balance of analytical rigor and creative execution-ideal for someone who can both interpret data and bring ideas to life visually.

Key Responsibilities

Creator Insights & Strategy:

• Develop a deep understanding of the LIVE music creator ecosystem-from emerging talent to top-tier creators.
• Analyze behavior, motivations, and pain points unique to music creators (vs. lifestyle creators).
• Identify data-driven opportunities to drive creator growth, engagement, and retention.

Campaign Management:

• Design and lead ~2 targeted creator campaigns per month, segmented by performance, content style, and growth stage.
• Translate insights into campaign strategies that drive monetization, adoption of features, and creator longevity.
• Monitor and evaluate campaign performance, using results to iterate and scale impact.

Creative Execution & Amplification:

• Create clear, engaging creator-facing toolkits-videos, visual assets, and educational materials.
• Amplify top-performing creators and case studies through creator managers and at-scale content.
• Collaborate cross-functionally with product, marketing, ops, and design to align campaigns with platform goals.

Qualifications

Minimum Qualifications

• 0-3 years in campaign management, creator operations, digital marketing, or user education.
• Proven ability to lead cross-functional projects tied to business goals.
• Experience producing educational or promotional content-especially short-form or video.
• Strong analytical skills with experience in dashboards, cohort analysis, and campaign metrics.
• Excellent written and visual communication skills, with a portfolio of creator-facing materials.
• Deep understanding of the creator economy and live-streaming ecosystems

Preferred Qualifications

• Experience in music creator growth, performance marketing, or content strategy.
• Familiarity with Tik Tok's creator tools, monetization features, and incentives.
• Hands-on experience working with music creators, musicians, or record labels.
• Ability to thrive in fast-paced, ambiguous environments with multiple priorities.
• Comfortable being both strategic and hands-on-creative producer, analyst, and project manager.
• Strong collaboration and influence skills across diverse teams and functions.

Compensation

The base salary range for this position in the selected city is $83,600 - $143,556 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Additional Information for Los Angeles County (Unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.