About the Team

In this role, you will be part of Malaysia Tik Tok Shop Category & Merchant Strategy's Shop Tab User Operations function, involved in user awareness building, traffic growth, user conversion operations, and Shop Tab resources management.

Responsibilities

• Plan, execute, and optimize user acquisition and engagement traffic across internal and external channels
• Expand user reach, build brand visibility, and drive top-of-funnel engagement through effective messaging and coordinated marketing efforts
• Manage user operation project timelines and deliverables while tracking daily performance and addressing roadblocks promptly
• Analyze user funnels and behavior, identify opportunities to improve users' journey, and generate actionable insights with data teams, develop strategy with relevant stakeholders

Minimum Qualifications

• 4 years and plus working experience. Past experience in e-commerce platform's user growth operations is strongly preferred.
• Experience in PMO or having led cross-functional initiatives, with proven ability to manage multiple stakeholders and effective conflict resolution

Preferred Qualifications

• Experience in leading and driving online marketing traffic tools
• Prior experience in affiliate marketing is an advantage