About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

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Responsibilities

About the team:
The Product Strategy and Operations (PSO) team's mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever-evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

About the role:
As part of the PSO team, we are looking for a product marketing professional with a background in media to lead the go-to-market for performance & brand marketing in METAP. The role involves close collaboration with both in-market sales and headquarters product teams in a high-growth environment. Abilities to self-motivate, prioritise and influence partners are key skills. Ideal candidates should have experience working with digital advertising products and also be familiar with e Commerce, retail, CPG and/or other related industries.

You will be comfortable operating with a fast-paced, start-up mindset in an international and multicultural environment.

• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for performance and branding clients.

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• Collaborate with Product Management, HQ , and sales teams to build customer-centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

Qualifications:

Minimum Qualifications:

• Bachelor's degree or above, or equivalent practical experience.
• 5+ years of experience in advertising technology products with a commercial mindset and track record of delivering results.
• Ability to prioritize, multi-task, and work independently.
• High oral fluency in Arabic or Turkish is preferred to communicate directly with business partners, external clients, and agencies across the METAP region, reflecting the nature of the markets this position covers.
• Strategic thinker with basic data analytics knowledge and understanding of digital marketing products.

Preferred Qualifications:

• MBA or advanced degree.
• Previous experience in Product Marketing (optional).
• Strong analytical and strategic perspective on digital advertising products.
• Ability to simplify complex concepts for diverse stakeholders.

Client-provided location(s): Dubai, United Arab Emirates

Job ID: Tik Tok-7558413693572139272

Employment Type: OTHER

Posted: 2025-10-07T20:23:07
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

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