About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

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Responsibilities

About the Team:

The PGC (Professionally Generated Content) team at Tik Tok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We focus on key verticals such as TV & Film, Sports, and Informative Content, empowering publishers, rights holders, media organizations, and individual creators to produce outstanding content, engage audiences effectively, and achieve sustainable business success. In addition to ecosystem development, we invest in product infrastructure and distribution strategies to deliver a seamless, secure, and high-performing user experience across diverse global markets. Our work spans user consumption, content supply operations, business strategy, traffic distribution, and overall ecosystem health -- all aimed at enhancing efficiency and the end-to-end Tik Tok content experience.

• Responsible for high-quality informative content creators' growth strategy in the US market, to bring more creativity and value to Tik Tok.
• Identify and capitalize on emerging opportunities through analysis of content trends, landscape, and ecosystem dynamics in the informative content space.
• Partner deeply with publishers, media partners, and educational creators to understand their needs and work with Product Management to translate insights into product requirements.
• Collaborate with Regional Partnerships, Content Operations, Product Management, and Data Science teams to implement strategies that improve product efficiency and user experience for timely, fact-based content.
• Act as strategic bridge between Product Management and various business teams, converting complex requirements into clear proposals for product investments to cultivate the informative content ecosystem.

Qualifications

• Minimum Qualification(s)

• Bachelor's degree or higher, with 3-5 years of experience in management consulting, investment banking, private equity, or corporate strategy at high-growth technology companies.

• Proficiency in English as the primary working language, with excellent understanding, communication and persuasion, organizational coordination, and execution skills. Results-driven with proven ability to work independently and drive initiatives with minimal supervision.

• Strong logical thinking and analytical skills, capable of understanding complex business scenarios and demands, defining problems, and breaking down solutions. Proficiency in quantitative modeling and business case development.

• Preferred Qualification(s)

• Proficiency in SQL is a plus.

• Experience in two-sided marketplaces, platform businesses, or product strategy roles.

• Familiarity with creator economics, digital publishing models, or content partnership structures, particularly in the context of the Informative content media landscape.

• MBA or advanced degree preferred.

Job InformationFor Pay Transparency Compensation Description (annually)

The base salary range for this position in the selected city is $110223 - $248400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

Email Address

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Client-provided location(s): San Jose, CA

Job ID: Tik Tok-7566828648014072069

Employment Type: OTHER

Posted: 2025-11-03T20:08:55
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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