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Creative PR Manager, Global Communications

TikTok

Creative PR Manager, Global Communications

TikTok

São Paulo, Brazil

·

On-site

·

Full-time

·

1mo ago

Benefits & Perks

Parental leave

Comprehensive health, dental, and vision insurance

Flexible work arrangements

Competitive salary and equity package

Professional development budget

Parental Leave

Healthcare

Flexible Hours

Equity

Learning

Required Skills

PostgreSQL

Python

JavaScript

About the Team

Tik Tok's Global Communications team is charged with telling the company's story and protecting the public trust that is fundamental to Tik Tok's success. The team works across all business functions and regions to clearly articulate what Tik Tok is, what it stands for, and how it operates. Through clear, authentic, and purposeful storytelling, Global Comms engages the many audiences that interact with the platform, including global media, policymakers, key opinion leaders, professional creators, communities, and businesses of all sizes. Joining Global Communications offers a rare opportunity to operate at the intersection of technology and culture, shaping global conversations around the world.

About the Role

Tik Tok's Global Communications team is looking for a strategic, hands-on Creative PR Manager to join our Latin America team, based in Brazil. This role sits at the intersection of culture, technology, and reputation, playing a key part in shaping Tik Tok's public narrative across the region.

If you thrive in fast-paced environments, think big while executing with precision, and love building stories that travel across culture, media, and business, this role is for you.

Responsibilities

  • Lead proactive, culturally relevant communication strategies that connect creators, SMBs, and audiences to the Tik Tok brand.
  • Act as a strategic partner to Operations, Marketing, Social, and Public Policy teams, bringing bold ideas that challenge the status quo.
  • Build strong relationships with media, key opinion leaders, and creator communities to generate distinctive, earned cultural moments.
  • Drive reputation management efforts across Latin America through innovative, insight-driven PR strategies.
  • Translate complex policy, safety, and business topics into clear, compelling narratives for external audiences.

Qualifications

Minimum Qualifications

  • 6+ years of experience in communications, PR, or marketing (entertainment, tech, or related industries preferred).
  • Full professional proficiency in Portuguese and English (English is required for daily collaboration with global partners).
  • Proven experience working cross-functionally with Marketing, Social, and Creator teams to deliver integrated communication strategies.

Preferred Qualifications

  • Track record of leading creative, differentiated campaigns in competitive markets.
  • Strong project management and organizational skills.
  • Ability to thrive in fast-paced, high-growth environments.
  • Passion for storytelling and media relations across Latin America

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About TikTok

TikTok

TikTok

Late Stage

A short-form video entertainment app and social network platform

10,001+

Employees

Los Angeles

Headquarters

$220B

Valuation

Reviews

3.1

3 reviews

Work Life Balance

1.5

Compensation

2.0

Culture

1.2

Career

1.8

Management

1.0

5%

Recommend to a Friend

Pros

Limited positive feedback available

Company size allows for potential opportunities

Technology platform experience

Cons

Mass layoffs and poor handling of terminations

Unprofessional management and HR behavior

Exposure to traumatic content without adequate support

Salary Ranges

52 data points

Mid/L4

Mid/L4 · 2D 3D Artist

1 reports

$195,000

total / year

Base

$150,000

Stock

-

Bonus

-

$195,000

$195,000

Interview Experience

4 interviews

Difficulty

3.5

/ 5

Duration

21-35 weeks

Experience

Positive 0%

Neutral 25%

Negative 75%

Interview Process

1

Application Review

2

Recruiter Screen

3

Online Assessment

4

Technical Phone Screen

5

Onsite/Virtual Interviews

6

Team Matching

7

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Data Structures