News Creator and Publisher Manager (Sao Paulo)

About the team:
The LATAM News Operations Team is part of Content Operations and partners with news publishers, journalists, creators, and KOLs to drive high-quality content growth and scale on Tik Tok. The team focuses on partner management, education and product adoption, strengthening a trusted and sustainable news ecosystem across the region.

Responsibilities:

• Partner Management
• Build and maintain long-term, trusted relationships with publishers, creators, and public figures, including direct engagement with major media groups and top accounts.
• Drive account growth by improving content performance, product adoption, and engagement in line with business and product goals.
• Develop and execute partnership strategies that position Tik Tok as a key platform for content discovery and audience development.
• Lead targeted onboarding of news high-impact accounts with tailored strategies to expand supply and enhance user experience.
• Enable partners to fully leverage Tik Tok tools, analytics, and best practices to achieve stronger performance and business outcomes.
• Manage partners at scale through structured communication and community management.
• Programs & Partner Activation
• Drive publisher and creator participation in global and domestic programs, ensuring clear communication engagement.
• Metrics & Product Adoption
• Track and deliver against key partner management KPIs, accelerating adoption of priority products and solutions.
• Market Insights & Feedback Loop
• Act as the market voice for global partnership and product teams, translating partner needs and industry trends into actionable insights.
• Identify opportunities through continuous feedback from creators and publishers to improve programs and solutions.
• Domestic Market Expertise
• Provide deep understanding of the creator and publisher ecosystem to inform strategy and execution.
• Cross-functional Collaboration
• Work closely with XFN teams to align priorities, unlock strategic partnerships, and deliver against regional and global objectives.

Requirements:

Minimum Qualification(s):

• Deep, up-to-date expertise in the news industry, including key publishers, market forces, audience behaviors, and emerging trends.
• At least 5 years of experience in journalism or the broader media landscape, with a strong record of success in social media, and/or partnership/relationship management.
• Practical experience working with social media platforms, or a strong understanding of how news organisations, publishers and social platforms collaborate to grow audiences and build sustainable models.
• Outstanding communication, presentation, and collaboration skills, with the ability to engage confidently and effectively with partners and cross-functional teams around the world.

Preferred Qualification(s):

• Strategic, insights-driven thinker who uses data to make pragmatic, high-impact decisions.
• A balanced collaborator and self-starter: comfortable leading projects end-to-end while thriving within cross-functional environments.
• Demonstrated success in partner management, account support, and cultivating long-term, trust-based business relationships.
• Thrives in fast-moving settings; flexible, solutions-oriented, and able to navigate shifting priorities while managing both operational and strategic responsibilities.
• Strong understanding of LATAM market dynamics, audience behaviors, and cultural nuances.