About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

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Responsibilities

The Home & Electronics cluster team manages businesses within the broader electronics, home & living categories. The team is responsible for identifying, acquiring and growing emerging merchants as well as creating long-term strategies to develop existing businesses on Tik Tok Shop. The team manages hundreds of accounts across various verticals: phone & accessories, home appliances, personal care appliances, home supplies, furnishing, sports & outdoors, etc. The Home & Electronics team is set for growth with continuous commitment to merchants and customer experience. This role is based in our London office.

The Electronics and Book Media is seeking a Business Acquisition and Incubation Manager who is responsible for constantly identifying, onboarding and incubating key e-commerce brands/retailers/merchants and providing them with development strategies, educational support and other resources to gain success on Tik Tok Shop.
Key success will be measured by your client acquisition and onboarding, education to new sellers on how to launch and grow their Tik Tok Shop, and ultimately, the revenue your sellers bring to the Electronics, Books and Media category on Tik Tok Shop

Responsabilities:

• Oversee the entire 'lead-to-onboard-to-established' process, which includes prospecting, qualifying, negotiating, and closing agreements with key accounts in Tik Tok Shop's Electronics, Books, and Media categories.
• Play a pivotal role in educating merchants, helping them develop effective strategies to succeed, and ensuring they achieve early success on Tik Tok Shop.
• Work autonomously, taking full responsibility and ownership for hitting business OKRs.
• Develop original ideas, approaches and solutions in a competitive environment.

Qualifications

• Minimum Qualifications
• Experience of relatable business development and account management experience ideally at an online marketplace, e-commerce business or agency

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• Practical experience and understanding of social commerce, content marketing and influencers- Great at building trusted relationships with brand partners- A fast learner with a good sense of judgment and original thinking- Ability to thrive in ambiguity and adjust quickly to change- Excellent communication, presentation and analytical skills- UK market experience Preferred Qualifications- Strong network with top Electronics brands/D2C brands (ideally e-commerce, social or c-suite connections)

Client-provided location(s): London, United Kingdom

Job ID: Tik Tok-7594570634101918005

Employment Type: OTHER

Posted: 2026-01-13T20:15:43
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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