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Tik Tok

North America Product Marketing Manager, SMB Advertising

1 week ago• Austin, TX
Viewed on February 1, 2026
Apply on company site

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

• Size: 5001-10000 employees
• Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile:

Responsibilities:

Team introduction:
Tik Tok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience and drive real business results. From setting regional product GTM strategy to designing scaled sales and service delivery programs or uncovering advertiser painpoints to influence the next iteration of our best-in-class advertising products, our SMB Product Marketing team combines both strategic & operational expertise with customer centricity.

About the Role:

The Tik Tok SMB advertising team is seeking an experienced product marketing professional with a background in media & advertising to 1. lead go-to-market strategy & operation of our advertising solutions and drive product adoption across our diverse SMB advertiser segments and 2. capture advertiser painpoints to influence the roadmap & next wave of our advertising product suite. As part of the SMB Product Marketing team, this role involves close collaboration with multiple in-market Sales & Agency teams, global Product Marketing & Product Management, Business marketing, and Operations teams in a fast paced and high-growth environment. An ability to self-motivate, prioritize, problem solve and be the expert across our ads product suite while being a data-driven advocate for our SMB advertisers are critical. Candidates must have experience working with media products in a product marketing capacity and be familiar with digital marketing / advertising.

Responsibilities:

• Define the SMB North America product go-to-market strategy for Tik Tok's ever-evolving ads product suite
• Partner with a range of cross-functional teams including Sales, Marketing, Solutions Engineering, Marketing Science & Product Management teams to ensure flawless execution against this strategy
• Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solution
• Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions.
• Analyze and summarize product gaps and pain points to recommend product enhancements.
• Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions.
• Manage growth at scale for a range of products in market; manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance.
• Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.

Qualifications:

Minimum Qualifications:

• Background in performance advertising or paid media
• Strong understanding of business models, with focus on small- and media businesses
• Experience working with product teams and influencing the product roadmap with advertising products
• Experience in the ad tech or internet industry
• Experience driving end to end go-to-market planning and execution for advertising products.

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By signing up, you agree to our Preferred Qualifications:

• BA/BS degree or above with experience working within Ad Tech industry with product marketing responsibilities.
• A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
• Excellent communication, presentation and analytical skills
• Strong data proficiency & analysis skills
• A commercial mindset with a history of delivering against stretch performance goals
• Experience leveraging data to test hypotheses and drive business recommendations-Experience leading and delivering complex, cross-functional projects on fast-paced timelines
• Experience in the commerce industry is a huge plus

Client-provided location(s): Austin, TXJob ID: Tik Tok-7596154058793552181Employment Type: OTHERPosted: 2026-01-20T19:49:26Apply on company site

Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Tik Tok.
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• 02:18Working at Tik Tok- Get Ready With Ali01:20Tik Tok Client Provided Video 100:33Client Provided Video 2 - Tik Tok02:07Working at Tik Tok
• Limitless Possibilities01:41Working at Tik Tok
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