Push Notification Strategy Manager, Global Consumer Marketing

• EMEA

3+ months ago• London, United Kingdom

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
Size: 5001-10000 employees

Industry: Entertainment & Gaming, Social Media, Technology

Responsibilities:

About the Team:

The Tik Tok Consumer Marketing team is a diverse group of innovative and passionate professionals driven by creativity and collaboration. We're looking for a highly organized, independent Strategy Manager to develop and execute our user communications strategy.

About the Role:

The Strategy Manager will support the User Communications Strategy team to ensure our users receive timely, valuable communication. In this role, you'll create and execute scaled communication strategies through push notifications, in-app messages and additional communication channels for Tik Tok users in the EMEA region. You must be capable of sorting through many competing priorities, defining processes, executing with precision, and succeeding in a complex and fast-paced environment. This role will liaise with Marketing and Communications, Analytics, and Product teams.

Responsibilities:

• Develop and execute user communication strategies across push notifications, in-app messaging, and other owned channels to drive user engagement, retention, and platform affinity.
• Translate global marketing priorities into localized communication plans that resonate with users across diverse EMEA markets, leveraging insights and trends
• Build and manage content calendars and campaign timelines in collaboration with regional and global stakeholders.
• Own the end-to-end execution of campaigns, including message development, segmentation, QA, scheduling, and performance tracking.

Want more jobs like this?

Get jobs in

London, United Kingdom delivered to your inbox every week.

Email Address

Send me The Muse newsletters for the best in career advice and job search tips.

Get jobs!
By signing up, you agree to our & .

• Create and adapt high-quality campaign messaging that aligns with brand guidelines and contributes to a consistent user experience.
• Develop A/B testing and experimentation roadmaps to optimize communication effectiveness, personalization, and timing.
• Collaborate cross-functionally with Marketing and Communications, Data Analytics, and Product teams, to ensure alignment across strategy and execution.
• Analyze campaign performance using measurement frameworks to extract actionable insights and improve future messaging strategies.
• Apply trends, campaign data, and platform performance metrics to optimise communications and inform campaign planning support where applicable.
• Maintain cultural relevance and market sensitivity, ensuring communication is aligned with local language and trends across EMEA.

Qualifications:

• Minimum Qualifications

• At least 3+ years of experience in consumer marketing, lifecycle/CRM marketing, digital communications, brand marketing or advertising agency experience, in a cross-functional, fast-paced environment.

• Familiarity with campaign management workflows and ability to manage multiple projects independently while ensuring alignment with timeline, quality, and performance standards.

• Excellent writing, communication, organizational and interpersonal skills; experience developing messaging content and collaborating on creative materials.

• Strong analytical and executional skills, with experience applying insights and measurement principles to continuously improve campaign performance.

• Preferred Qualifications

• Experience working on projects involving cross-functional team collaboration.

• Excellent project management and communication abilities, with a collaborative mindset and attention to detail.

• Team player, ability to engage on all levels of the organization

• Passionate about entertainment and digital content; knowledge of the media landscape and major trends in the industry

• Solid understanding of Tik Tok user experience

Client-provided location(s): London, United Kingdom

Job ID: Tik Tok-7527960197890541831

Employment Type: OTHER

Posted: 2025-07-23T00:32:10
Search all jobs

Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Tik Tok.

Search all jobs

Similar Jobs

Suggested Searches

senior jobsTikTok jobsAll jobs

Search Additional Jobs

Push Notification Strategy Manager Jobs in London, United KingdomJobs in London, United Kingdom

of Use](https://www.themuse.com/user/Popular Jobs

• Salaries

Get Involved

• For Employers
• The Muse Book: The New Rules of Work
• For Career Coaches
• Tell A Friend

Join The Conversation:

• Facebook
  
• LinkedIn
  
• Twitter
  
• Pinterest
  
• Instagram