Responsibilities

About the team:

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of Tik Tok E-commerce, spearheading the acquisition and onboarding journey for new sellers.

The team is responsible for UK Tik Tok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

We are looking for a Strategic Growth Program Manager to drive seller incubation and growth. This role focuses on designing and executing scalable growth programs that accelerate sellers' progression and drive measurable impact on Tik Tok Shop's ecosystem and revenue.

Key Responsibilities:

• Design and execute full-funnel growth strategies that guide sellers from onboarding to maturity, enabling adoption of best practices and maximizing business potential.
• Own and deliver performance targets across workflows, with clear attribution to seller outcomes and revenue impact.
• Identify high-potential sellers and accelerate their growth through targeted lifecycle strategies, tools, and enablement programs.
• Develop scalable solutions—such as growth campaigns, onboarding journeys, product enhancements and platform education—that address seller pain points and drive engagement at scale.
• Analyze performance data and seller feedback to uncover trends, surface blockers, and inform strategic program design and process improvements.
• Partner closely with cross-functional teams (e.g., Product, Ops, Marketing) to align on goals, drive execution, and ensure end-to-end impact of initiatives.
• Act as a subject matter expert, equipping internal teams with the resources, insights, and timelines needed to support sellers effectively.
• Continuously build platform fluency by navigating internal tools and understanding the seller journey, identifying opportunities for innovation and optimisation.

Qualifications

Minimum Qualifications:

• Bachelor's degree or above, with 1-3 years of experience in managing large volumes of sellers or accounts (e.g., hundreds of sellers).
• Solid data literacy with the ability to conduct complex business analysis, identify growth opportunities, and translate insights into actionable plans.
• Fast learner with a proactive and resilient mindset; able to perform well under pressure and adapt quickly.
• Strong understanding of the UK e-commerce ecosystem, consumer trends, and digital/mobile commerce dynamics; experience in e-commerce or other fast-paced environments preferred.
• Excellent communication and relationship-building skills, with the ability to identify seller needs and drive productive, results-oriented conversations.

Preferred Qualifications:

• Strong cross-team collaboration capabilities, with proven experience coordinating stakeholders and pushing projects forward.
• Self-driven with strong ownership and a demonstrated track record of managing initiatives end-to-end.