About the Team

The Global Business Solutions (GBS) team is responsible for the revenue growth of the Tik Tok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.

Tik Tok is seeking an experienced team member to establish and manage Tik Tok's relationships with independent agencies in the countries of care (SG, MY, PH, ID, TH, VN, including CN) and will be responsible for scaling Tik Tok marketing solutions through this important channel, alongside local Agency sales teams and Key Account and Growth teams.

This role will analyze, strategize and devise impactful agency programs for a business that is experiencing rapid and dramatic growth. We are looking for a self-starter who has a demonstrated sales record, experience in account management / client services role and is well-versed in the agency ecosystem within the region.

This person will be comfortable navigating ambiguity and displays strong problem-solving leadership in a fast-evolving environment. Ideal candidates will have sales experience in Publisher/Platform Sales, Media agency as well as Brand Management/Creative Agency or Tik Tok Shop Agencies. High potential candidates from other industries yet with exceptional business development skills and analytical skills will also be considered.

Responsibilities

• Execute on the strategy to increase Tik Tok's share of revenue and partnership opportunities with Independent Agencies in Southeast Asia, including China.
• Enhance Tik Tok's relationship with Agencies, with a focus on developing relationships at CXO and Founders level.
• Work closely with local country agency team to define agency account plans to unlock investments and drive their business key performance metrics.
• Lead and Partner XFN teams to structure and execute operational and strategic initiatives.
• Develop annual and quarterly business plans, synthesising market data, agency analysis and defining the overall business approach to Tik Tok's success.
• Deliver a plan to penetrate various agency organisations to drive alignment and influence executive and day-to-day contacts to execute against these plans.
• Be adept at developing various marketing approaches such as performance, brand, mid funnel, commerce to empower Agencies to leverage Tik Tok ad solutions, creative approaches, and ad tech infrastructure.
• Collaborate with measurement partners to create learning agendas to help teams and agencies better measure impact of Tik Tok and better adopt Tik Tok measurement solutions.
• Develop Team forecasting and deliver accurate analysis to support team planning.
• Create persuasive sales narratives to help Team leverage market trends, case studies to position Tik Tok positively.
• Able to design and execute both scaled and focused Agency engagement tactics.
• Exceed sales goals for yourself and your team.
• Orchestrate plans with product teams and all cross-functional teams to guide organizational efforts towards stronger business outcomes on product adoption.
• Home in on relevant trends and opportunities in order to craft business cases that support any new requests and/or changes that alter product vision/roadmap.

Qualifications

Minimum Qualifications

• 3+ years of experience in ad sales marketing and development, or a sales-related media function, experience in managing key brands and performance advertisers with complex and scaling challenges, with a strong connection with independent agencies and/or MCN/TSP networks ecosystem
• Strong ability to work with partners outside the organization and proven record of influencing outcomes by creating win-win solutions and holding partners accountable to the agreed plans
• Skilled storyteller with experience communicating the benefit of marketing opportunities to partners and brands
• Demonstrated understanding of digital media platforms and ad metrics
• High proficiency in both written and spoken English and Mandarin is required to communicate and correspond directly with partners across Southeast Asia, including China

Preferred Qualifications

• Self-starter, fast learner with a can-do spirit
• Strong track record of meeting and exceeding target expectations in previous roles