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Strategy Operations and Planning Manager, SMB Advertising

TikTok

Strategy Operations and Planning Manager, SMB Advertising

TikTok

San Jose, CA

·

On-site

·

Full-time

·

1mo ago

Compensation

$128,000 - $290,160

Benefits & Perks

Parental leave

Health benefits

Flexible work

401(k) matching

Stock options

Development budget

Parental Leave

Healthcare

Equity

Required Skills

Excel

Tableau

SAP

Responsibilities

Team Introduction

Tik Tok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on Tik Tok, no matter how big or small.

As part of the Monetization Product, the team is focused on helping to build products that enable small to medium-sized advertisers on Tik Tok's ad platform. We're seeking an experienced Operations Manager. We are building a team of self-starters, motivated individuals who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable solving challenging problems, with the solutions to benefit SMB teams across global regions and markets.

About the Role

  • Deeply understand the e-commerce advertising clients' industries and products, develop methodologies, establish industry solutions, and build industry solutions into product
  • Formulate industry strategies, identify growth opportunities, and take responsibility for overall industry revenue; gain insights into industry development trends from both internal and external perspectives, conduct regular industry-specific research, improve category diversity, and develop category merchandise strategies for marketing events
  • Promote industry operation strategy and methodologies, guide client development strategies, industry approaches, and marketing campaign implementation

Qualifications

Minimum Qualifications

  • Bachelor's degree or above with 3+ years of experience in digital operations
  • Excellent integrated marketing and project management skills
  • Working knowledge of apparel and accessories industry, industry relevant operations experience preferred
  • Strong communication and organizational coordination abilities, self-motivated, passionate about thinking, learning and research, with independent thinking and judgment capabilities
  • Sharp data sensitivity with strong mining and insight abilities, proficient in data analysis tools such as Thinkcell/Excel
  • Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders

Preferred Qualifications

  • Skilled in using data insights to inform communication strategies and measure their effectiveness
  • Strong entrepreneurial spirit that can develop and lead a new initiative from the ground up; thrive in ambiguity
  • Experience in the apparel and accessories industry

Compensation and Benefits

Salary

The base salary range for this position in the selected city is $128,000 - $290,160 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Additional Information for Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

  1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues
  2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems
  3. Exercising sound judgment

Total Views

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Apply Clicks

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Mock Applicants

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Scraps

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About TikTok

TikTok

TikTok

Late Stage

A short-form video entertainment app and social network platform

10,001+

Employees

Los Angeles

Headquarters

$220B

Valuation

Reviews

3.1

3 reviews

Work Life Balance

1.5

Compensation

2.0

Culture

1.2

Career

1.8

Management

1.0

5%

Recommend to a Friend

Pros

Limited positive feedback available

Company size allows for potential opportunities

Technology platform experience

Cons

Mass layoffs and poor handling of terminations

Unprofessional management and HR behavior

Exposure to traumatic content without adequate support

Salary Ranges

52 data points

Junior/L3

Mid/L4

Senior/L5

Director

Junior/L3 · Agency Operations Manager

1 reports

$140,300

total / year

Base

$122,000

Stock

-

Bonus

-

$140,300

$140,300

Interview Experience

4 interviews

Difficulty

3.5

/ 5

Duration

21-35 weeks

Experience

Positive 0%

Neutral 25%

Negative 75%

Interview Process

1

Application Review

2

Recruiter Screen

3

Online Assessment

4

Technical Phone Screen

5

Onsite/Virtual Interviews

6

Team Matching

7

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Data Structures