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Tik Tok

Global Product Marketing Manager, Targeting & Audiences

• NY

3+ months ago• New York, NY
Viewed on February 1, 2026
Apply on company site

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

• Size: 5001-10000 employees
• Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile:

Responsibilities:

About the Team:

Our Targeting and Audiences PMM team covers Demographic Targeting, Advanced Manual Targeting, Audiences Targeting, and Automatic Targeting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our automated targeting solutions and advanced detailed targeting solutions.
Tik Tok's targeting capabilities are a key lever to unlock advertiser budgets and drive ad performance by enabling advertisers to reach the right users, with the right message, at the right moment.

About the Role:

You will use your experience and marketing knowledge working with Targeting and Audience Product Management to develop the strategy and bring together cross-functional stakeholders to execute on those plans. Inbound, strategy development and go-to-market execution will all be critical elements of this role.
You deeply understand ad tech, Tik Tok and competitor ads manager products, and Targeting and Audiences capabilities.

Responsibilities:

Owner of Tik Tok's automated targeting solutions as well as advanced detailed targeting products.
Define and execute the go-to-market strategy for Tik Tok's Targeting and Audience products.
Develop thought leadership around key product launches and respond to industry developments, partnering closely with the Global Business Marketing team
Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
Partner closely with the Sales and regional PMM teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
Communicate the value proposition of new Targeting and Audience products to all stakeholders and ensure that effective collateral and packages are created.

Qualifications:

Minimum Qualifications:

• 5+ years of product marketing or product management experience with digital ad products
• 5+ years of experience in the digital advertising industry in a measurement capacity
• Strong knowledge of Targeting and Audience solutions and both Tik Tok and competitor Ads Manager products

Preferred Qualifications:

• BA/BS degree or above
• Excellent communication, presentation and analytical skills.
• Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.

Job Information:

For Pay Transparency Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $244889 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

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By signing up, you agree to our The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NYJob ID: Tik Tok-7488801828017654034Employment Type: OTHERPosted: 2025-07-09T00:30:06Apply on company site

Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Tik Tok.
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