Responsibilities

This role is part of our Early Career Batch Day. If you're graduating between 2024 and 2025, have less than 3 years of full-time work experience (excluding internships), and are passionate about digital content and creators, we want to meet you.

We're looking for a LIVE Campaigns & Content Manager to join our Tik Tok LIVE team in Munich. You'll play a critical role in designing, preparing & executing platform campaigns and content initiatives for the DACH region, and contribute to both strategy and execution. You will work with a wide array of internal stakeholders as well as external partners and of course our creators, to bring exciting campaigns and diverse content to our platform.

Eligibility:

• Graduating between 2024 and 2025
• Under 3 years of full-time work experience (internships excluded)
• Passionate about digital content, live stream, creators, and community-driven platforms

Join us for a full-day virtual selection event filled with interviews, networking, and insight into Tik Tok's LIVE team.

Key Responsibilities:

• Develop and execute strategic in-app campaigns and content initiatives for Tik Tok LIVE in the DACH market.
• Design, prepare, and execute revenue-focused campaigns tailored to the DACH market.
• Develop and maintain an overview of the evolving content landscape on Tik Tok LIVE in DACH.
• Bring new quality and diverse content to LIVE on a continuous basis.
• Source outbounds/manage inbounds of relevant creators/partners, e.g. artists, institutions, events, programmed content, etc.
• Support initial LIVE setup and educate creators/partners on LIVE best practices.
• Manage relationships with creators/partners.
• Amplify reach of content.
• Provide creative input and executional support for campaign and content initiatives.
• Analyze performance metrics to identify trends, optimize campaigns, and generate actionable insights.

Qualifications

Minimum Qualifications:

• Bachelor's degree or Masters Degree in a STEM subject graduating between 2024 and 2025
• Strong interest in LIVE streaming, the creator economy, and/or community-led platforms
• Demonstrated experience or passion as a content creator, streamer, or community builder
• Analytical mindset with the ability to work with data and derive insights
• Proactive, hands-on, and thrives in a fast-paced, evolving environment
• Excellent communication and project coordination skills
• Fluent in German and English

Preferred Qualifications:

• Internship experience in big tech, media, digital entertainment, or startups
• Prior exposure to creator management, content platforms, or agency ecosystems
• Existing network or familiarity with local creators and agencies is a plus