About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

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Responsibilities

About the Team:

Our Creative and Brand Innovation Product Team is dedicated to building full-funnel marketing solutions that combine creative content-such as the Tik Tok One platform, content packages, and ACA creative tools-with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase.
By seamlessly integrating creativity, community, and commerce-with AI capabilities embedded throughout-we help brands efficiently reach their target audiences and achieve sustainable growth.
Our mission: Inspire creativity, ignite growth.
Our vision: Tik Tok is the creativity-powered, Al-fueled growth engine that turns discovery into measurable impact

About Global Spark Talent Program:

To foster the next generation of global talent with both an international perspective and strong digital business acumen, Creative and Brand Innovation Product is proud to launch the "Global Spark Program", tailored for Class of 2026 graduates:

• Gain cross-functional exposure through structured job rotations aligned with global business priorities within 2 years;
• Dedicated growth support from leader and mentor;
• High-Impact Opportunities.
  Believe in the power of youth. Shape the future together.

We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at Tik Tok.

Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to Tik Tok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:

• Serve as a business analyst in the strategy operations team, supporting the performance analysis and strategic planning of brand advertising, creator marketing, and AIGC creative solutions.
• Build KPI systems, define and break down product and regional targets, and regularly conduct business performance reviews to identify key issues.
• Partner with product and regional operations teams to investigate business problems through data-driven analysis, identify growth opportunities, and deliver strategic recommendations.
• Conduct regular research with external clients and partners to stay ahead of industry trends. Support the development of annual business strategy plans and align with key cross-functional stakeholders.
• Facilitate strategic communication across operations, product, and sales teams to drive key initiatives, support innovation, and enhance organizational capabilities.

Qualifications

Minimum Qualifications:

• Bachelor's degree or above.
• Prior experience in internet monetization, consulting, or areas such as brand advertising, creator marketing, or AIGC is a strong plus.
• Strong analytical thinking and high data sensitivity; experience with advanced data analysis and tools is preferred.
• Proactive, strong cross-functional and cross-cultural communication skills; quick learner with high adaptability and resilience.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

Job InformationFor Pay Transparency Compensation Description (annually)

The base salary range for this position in the selected city is $83600 - $128000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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For Los Angeles County (unincorporated) Candidates:Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and3. Exercising sound judgment.

Client-provided location(s): San Jose, CA

Job ID: Tik Tok-7538835271232653576

Employment Type: OTHER

Posted: 2025-10-29T20:22:58
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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