About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

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Responsibilities

About the team
As Senior Product Operations Manager, the goal is to improve advertisers' end-to-end experience with our products by driving internal usage programs that stress-test features, surface real-world pain points, and turn hands-on feedback into actionable product improvements. It aims to provide global coverage across all regions and work closely with internal cross-functional teams and external advertisers to turn real usage and feedback into actionable product insights, with a dedicated focus on running and scaling our dogfooding programs.

Responsibilities:

• Lead the end-to-end dogfooding program for key advertising products, from program design and participant recruitment to feedback collection, synthesis, and reporting, ensuring internal usage reflects real advertiser workflows and pain points.
• Collaborate with internal stakeholders to understand their requirements and drive quantitative and qualitative initiatives (opportunity sizing, feedback analysis, competitive insights) that translate dogfooding learnings into clear business and market needs.
• Partner with product and engineering teams to inform feature development and influence the product roadmap using data-driven insights derived from internal usage and experiment results.
• Define goals and success metrics for dogfooding and related product launches, aligning with key stakeholders. Drive product adoption by enabling sales and client-facing teams with educational materials, internal training, communications, and playbooks based on dogfooding findings.
• Act as a business and product strategy partner for internal users, deeply understanding products, markets, and workflows to identify and scale vertical- or market-specific recommendations across regions.
• Maintain and optimize feedback channels used for dogfooding (e.g., ticketing, survey tools, dashboards) to ensure they support efficient, repeatable, and scalable processes.
• Align with senior leadership on program vision, priorities, and success metrics, ensuring initiatives ladder up to broader product and business strategy.
• Design and host recurring workshops, trainings, and readouts to share insights, showcase product use cases, and drive adoption and engagement across internal teams.

Qualifications

Minimum Qualifications:

• 5+ years of product marketing, product operations, or similar roles in digital advertising, SaaS, or customer support platforms, with familiarity with advertising solutions and experimentation practices.

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• 3+ years of experience working closely with sales or client-facing support teams, with a strong customer service orientation and empathy for advertiser needs.
• Proven ability to turn complex product and user feedback into clear, audience-appropriate narratives, documentation, and training content.
• Fast learner and self-starter with strong judgment, able to quickly grasp context, identify key risks, and drive alignment across teams.
• Excellent communication and organizational skills, with demonstrated experience collaborating across functions and managing multiple stakeholders to achieve business objectives.
• Strong analytical skills and business acumen; comfortable working with data, defining metrics, and using spreadsheets and dashboards for decision-making.

Preferred Qualifications:

• 3+ years of experience in Ad Tech or modern online/social media tech companies, managing mid-to large-scale product or experimentation programs (e.g., dogfooding, alpha, or beta programs).
• 2+ years of experience with the digital ads product ecosystem, including campaign management, measurement, or optimization workflows.

Job InformationFor Pay Transparency Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $244889 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY

Job ID: Tik Tok-7577189491655067909

Employment Type: OTHER

Posted: 2025-12-18T20:12:32
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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