Responsibilities

• Lead a talented, motivated and high-performing Signals and Targeting PMM team. Provide mentorship, guidance and career development to members of the team.
• Develop strong C-level relationships and use market insights to inform client strategies to help clients grow their business and support our strategic priorities.
• Have a comprehensive understanding of advertising landscape - bonus points for direct Targeting or Signal product experience - and drive thought leadership internally and externally inclusive of past, present and future state perspective/changes.
• Identify and translate market opportunities and challenges into a well-defined team strategy that will accelerate the growth and adoption of Tik Tok's ad products
• Influence cross-functional leadership to drive goal alignment and achieve our mission and strategy
• Work towards bi-monthly OKRs such as revenue growth, new technology solutions, solution adoption and driving innovation
• Provide external thought leadership as an industry expert

The successful candidate will lead and manage a global team of Targeting and Signals product marketers who bring to market core ad solutions that empower advertisers to effectively advertise on Tik Tok. This role will oversee a robust portfolio that includes Demographic Targeting, Audiences Targeting, Automatic Targeting, Web Pixel, Offline Conversions and Events API. This candidate should have direct ad product development experience with strong understanding of the Ad Tech ecosystem and data / signal landscape. This individual will steer product development across inbound and and outbound responsibilities to act as the "voice of the customer" for advertisers globally. An ability to self-motivate, radically prioritize and influence partners are key skills.

This role involves close collaboration with Product Management, Operations, Business Marketing, Data Science, Engineering and Sales. The ideal candidate must demonstrate a passion and vision for data and advertising, exhibiting excellent problem solving, analytical, communication, and product positioning skills, thrive in an ambiguous environment and drive impact across teams.

Qualifications

Minimum Qualifications

• Many years of experience in product marketing management, business development, business strategy, or equivalent experience with at least 4+ years of people management experience
• Experience in Mar Tech, Data Management and/or Advertising is a must
• Strong knowledge of online advertising, branding, performance advertising and marketing frameworks
• Experience influencing and partnering with senior stakeholders across organizations
• Track record of developing and leading high-performance, nimble and exceptionally rigorous teams
• Experience dynamically prioritizing and managing multiple projects simultaneously and working in a fast-paced environment based on changing business priorities

Preferred Qualifications

• MBA or other relevant advanced degree
• Problem solving and analysis experience solving business problems, individually or in a group setting

Compensation

The base salary range for this position in the selected city is $171,600 - $350,080 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Los Angeles County Compliance

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.