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Product Strategy Lead, Monetization

TikTok

Product Strategy Lead, Monetization

TikTok

San Jose, CA

·

On-site

·

Full-time

·

1mo ago

Compensation

$156,600 - $288,216

Benefits & Perks

401(k) matching

Parental leave

Flexible work arrangements

Professional development budget

Generous paid time off and holidays

Comprehensive health, dental, and vision insurance

Parental Leave

Flexible Hours

Learning

Healthcare

Required Skills

JavaScript

Python

TypeScript

Responsibilities

We are looking for entrepreneurial spirits to join our Monetization Strategy team. You will have a ground floor opportunity to shape monetization efforts for Tik Tok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.

The Monetization Strategy & Operations organization provides business-critical insights using analysis and financial modeling, ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives.

  • Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
  • Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
  • Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
  • Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
  • Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
  • Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising

Qualifications

Minimum Qualifications:

  • Bachelor's degree in economics, statistics, engineering, or a related field
  • 5+ years of experience in management consulting, investment banking, or tech corporate strategy
  • Strong analytical skills with experience in market analysis and financial modeling

Preferred Qualifications:

  • Ability to work cross-functionally and manage multiple projects simultaneously
  • Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
  • Comfortable working in a fast-paced and dynamic environment with tight deadlines
  • Passion for digital advertising and social media monetization

Compensation

The base salary range for this position in the selected city is $156,600 - $288,216 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Additional Information for Los Angeles County (Unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

  1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues
  2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems
  3. Exercising sound judgment

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About TikTok

TikTok

TikTok

Late Stage

A short-form video entertainment app and social network platform

10,001+

Employees

Los Angeles

Headquarters

$220B

Valuation

Reviews

3.1

3 reviews

Work Life Balance

1.5

Compensation

2.0

Culture

1.2

Career

1.8

Management

1.0

5%

Recommend to a Friend

Pros

Limited positive feedback available

Company size allows for potential opportunities

Technology platform experience

Cons

Mass layoffs and poor handling of terminations

Unprofessional management and HR behavior

Exposure to traumatic content without adequate support

Salary Ranges

52 data points

Junior/L3

Junior/L3 · Anti-Fraud Data Analyst

3 reports

$143,750

total / year

Base

$125,000

Stock

-

Bonus

-

$126,500

$163,300

Interview Experience

4 interviews

Difficulty

3.5

/ 5

Duration

21-35 weeks

Experience

Positive 0%

Neutral 25%

Negative 75%

Interview Process

1

Application Review

2

Recruiter Screen

3

Online Assessment

4

Technical Phone Screen

5

Onsite/Virtual Interviews

6

Team Matching

7

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Data Structures