Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Marketing Specialist

Join our marketing team at Thermo Fisher Scientific where you'll create effective marketing campaigns across multiple channels to support our scientific solutions. As a Regional Marketing Specialist II, you'll collaborate with regional marketing managers to plan and execute marketing programs that connect our products with customers who are making breakthrough discoveries. You'll manage digital and traditional marketing initiatives, enhance campaign performance through data-driven insights, and ensure all communications align with our brand standards while delivering measurable results.

Role Summary

As a Regional Marketing Specialist II, you will lead Demand Generation and SFDC Operations to bridge marketing initiatives with sales outcomes. You will own the end-to-end marketing engine, ensuring data-driven lead management and scalable execution to maximize pipeline creation.

Key Responsibilities

• Campaign Execution: Plan and run monthly digital/eDM/Social campaigns and quarterly newsletters. Manage messaging for New Product Introductions (NPI) and nurture cold leads.

• Event Management: Oversee the full lifecycle of webinars and exhibitions—from registration and on-site support to post-event lead capture and follow-up scripts.

• SFDC Operations: Drive daily discipline in Salesforce, including lead input, routing, and campaign setup. Ensure all inbound leads (Forms, surveys) are actioned by sales.

• Data & Analytics: Maintain customer database segmentation and SEO/SEM keywords. Build dashboards to track funnel metrics, campaign ROI, and lead conversion.

Key Performance Indicators

• Lead Generation: Increase the volume of marketing-sourced qualified leads by business unit.

• Conversion Efficiency: Improve Lead-to-Opportunity conversion rates and ensure Lead Follow-up SLA compliance.

• Operational Excellence: Maintain SFDC data hygiene and ensure timely execution of the monthly/quarterly campaign cadence.

Requirements

• Advanced Degree (No experience required) OR Bachelor’s Degree with 2+ years of multi-channel marketing experience (Digital, Web, Social, Events, Traditional).

• Experience in Marketing Automation and Lead Scoring.

• Data analytics for tracking campaign metrics and ROI.

• Proficiency in Marketing Technology (Mar Tech) platforms.

Core Competencies:

• Multi-platform copywriting and content creation.

• Project management.

• Vendor and creative agency coordination.

• SEO/SEM and keyword management.

• Compliance: Knowledge of brand guidelines and regulatory compliance.

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• 써모 피셔 사이언티픽 코리아는 다양성과 포용성을 바탕으로 모든 인재에게 공정한 기회를 제공하기 위해 노력하고 있습니다.

• 국가를 위해 헌신하신 보훈대상자 및 장애인 지원자분들을 적극 환영하며, 관련 법령에 따라 우대합니다.

• 온라인 지원 시, (3) 장애 여부(Disabled) 또는 (4) 보훈 대상(Veteran) 항목에 해당하시는 경우 ‘Yes’로 표시해 주시기 바랍니다.

• 또한, 지원 시 제출이 필요한 서류는 누락되지 않도록 반드시 안내 링크를 통해 확인해 주시기 바랍니다.

• 보훈대상 및 장애인 우대 채용 안내