What To Expect
We are seeking an experienced and highly motivated Program Manager, Content Creation & Communication to lead end‑to‑end service awareness and lifecycle communication for the Tesla Semi. In this role, you will own customer education, customer‑facing documentation, and the promotion of service programs that drive adoption, quality, and efficiency across the Semi service ecosystem.

You will collaborate closely with Service Quality, IT, Engineering, Learning & Development, Business Development, and regional service teams to develop, refine, and deploy content that supports service operations and enhances customer understanding. Success in this role requires strong organizational and program management skills, excellent communication, and the ability to connect complex technical information to clear, user‑focused messaging.

The ideal candidate thrives in fast‑moving environments, takes projects from concept through execution with discipline, and is a collaborative and a highly communicative team member.

What You'll Do

Develop and execute comprehensive communication strategies to build awareness for Semi service programs offerings

Create clear, compelling content and messaging that articulate the value of the Tesla Semi service ecosystem

Lead end‑to‑end development of program announcements, demand‑generation communications, service campaigns, service bulletins, and customer‑facing service materials

Analyze performance metrics, customer feedback, and sales data for insights, refine strategies, and drive improvements that elevate the customer experience

Partner with cross‑functional teams to ensure accuracy, alignment, and consistency across all customer‑facing materials

Develop scalable content frameworks, templates, and style guidelines to streamline production and maintain message consistency across channels

Manage content operations, including content calendars, workflow development, review cycles, and timely delivery of all Semi service communications

What You'll Bring

Degree in Business, Technology, or equivalent experience

3+ years of experience in technology, manufacturing, automotive, or trucking industries, ideally with exposure to product marketing or B2B customer environments

Strong written and verbal communication skills with the ability to craft both technical and customer‑facing messaging. Proven ability to work independently, navigate ambiguity, and drive solutions in a fast‑paced environment with shifting priorities

Demonstrated experience coordinating across multiple cross‑functional teams and managing complex projects with competing timelines. Working knowledge of program development lifecycles and program management methodologies

Ability to support and scale existing programs while contributing to the development and launch of new initiatives. Must also have a track record of identifying and driving process improvements to strengthen program operations

Experience creating and deploying content across internal and external communication channels

On-site availability Monday–Friday, with flexibility to accommodate business needs. Ability to travel 25% of the time

Benefits
Compensation and Benefits
Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

Medical plans > plan options with $0 payroll deduction

Family-building, fertility, adoption and surrogacy benefits

Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution

Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits

Company paid Basic Life, AD&D

Short-term and long-term disability insurance (90 day waiting period)

Employee Assistance Program

Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays

Back-up childcare and parenting support resources

Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance

Weight Loss and Tobacco Cessation Programs

Tesla Babies program

Commuter benefits

Employee discounts and perks program

Expected Compensation

$72,000 - $132,000/annual salary + cash and stock awards + benefits

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

, Tesla