Demand Generation Manager, Seoul, Korea

The Role Tesla is looking for a Demand Generation Manager to lead Marketing related responsibilities including Retail Activities, Content creation, On/Offline Events for Tesla in Korea.Our ideal candidate is a self-starter with an exceptional ability to connect with the business and the customers. As a Demand Generation Manager at Tesla, you’ll face new challenges every day in a fast-paced, energetic, and innovative environment. You’ll be essential in driving our mission forward.This role may be located in Seoul, South Korea.
Responsibilities Manage the local Demand Generation teams across South Korea and work closely with the Country Director and General Sales Manager to develop targeted marketing strategies and plans with a coherent integration of marketing tactics, event and PR activities to achieve country goals Lead content creation and project management for website, collateral, and customer communication(i.e. emails and letters) for applicable markets. This includes responsibility for tone of voice in market and primary contact role for website, mailers, newsletters and collateral Manage and implement a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches), while working closely with the Sales & Delivery Organization Establish frequent communication and collaboration with other company stakeholders Set-up and lead digital campaigns and partnerships on a regional level and provide guidance on local partnerships to your team Stay informed of newsand local marketing activities in your relevant markets. These include but are not limited to – store, Supercharger and Service Centre openings; new appointments; partnerships and financing deals; industry events Manage the planning and execution of regional activities including store openings, test drives,lead generation events and Supercharger launches. Guide stores in the development of in-store programs and campaigns to engage existing leads andcreate new leads Effectively deliver results of marketing objectives within the designated and agreed budgets Support the fieldsales organization on other marketing initiatives Work with communications and contents team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)Evaluate, track and report the success of programs and campaigns Ensure compliance with global brand strategy and corporate identity for Tesla Demonstrate strong leadership and motivate/coach the team to improve their productivity
Requirements At least 5 years’ marketing experience in a range of areas including online marketing, events, integrated marketing and retail marketing At least 5 years’ experience leading a team. Comfortable managing and coaching others Bachelor’s degree or equivalent Excellent written and verbal communication in English & Korean (skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media)Understanding of the local countryneeds.Experience in managing large-scale events or trade show participation.CRM system knowledge is a plus Driver's license Up to 50% travel required Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently Flexibility and adaptability in order to thrive in a start-up culture Ability to maintain a high sense of urgency and entrepreneurial work ethic that is required to drive businessoutcomes Ability and willingness to manage andmentor others Highly organized with the ability tomanage multiple projects while meeting deadlines Positive “can do” attitude, passionate and able to show commitment and to inspire others