Program Manager, Events & Field Activation, Semi

What to Expect

Tesla is accelerating the world’s transition to sustainable energy, and the Tesla Semi plays a critical role in that mission. We are seeking a passionate and experienced Program Manager, Events & Field Activation, Semi to lead our large-scale events, B2B fleet activations, and Supercharger opening events. Your primary focus will be designing and executing world-class physical experiences that bring the Tesla Semi ecosystem to life for enterprise audiences.

This role owns the strategy, creative concepting, production, and logistical execution of public launch events, high-impact B2B fleet engagements, and critical infrastructure openings. You will collaborate closely with product management, sales, engineering, and regional teams to create unforgettable, technically credible experiences that educe key enterprise stakeholders and position Tesla as the leader in heavy duty trucking.

To meet the goals for this role you will need to be highly motivated with exceptional management and organizational skills. A technical background is key given how closely you will work with product teams to accurately showcase the vehicle. Quick thinking and sound judgement under pressure is required. Finally, we are revolutionizing an entire industry with this product, bringing high motivation and excitement is a must.

What You’ll Do

• Develop and own the end-to-end events strategy for the Tesla Semi: large-scale launches, B2B fleet activations, and Supercharger/infrastructure opening events
• Create compelling experiential concepts that let commercial buyers see, feel, and understand the direct benefits of the Tesla Semi ecosystem firsthand
• Lead full event coordination – site design, run-of-show, staffing, asset sourcing, and day-of execution – for both flagship and regional events
• Drive attendance campaigns, strategic event partnerships, vendor management, and post-event lead generation workflows
• Manage the full inventory of physical and creative assets required to support a high-volume, multi-region event calendar
• Measure event performance through attendee feedback and subsequent sales data to optimize future event ROI

What You’ll Bring

• Degree in Communications, Marketing, Engineering, or equivalent experience
• Proven track record in large-scale corporate event planning, ideally within tech, automotive, B2B, or renewable energy
• Excellent interpersonal skills with experience managing media, vendors, and enterprise clients
• Ability to be resourceful and autonomously problem-solve live production challenges in ambiguous spaces
• Exceptional logistical and budgetary skills for data-driven event execution
• Experience managing multiple complex timelines simultaneously in a fast-paced environment
• Demonstrated experience coordinating across multiple cross-functional teams