Digital Marketing Specialist

Job Description

Must Have Technical/Functional Skills:

Core Technical Skills:

• Results-driven marketing and communications professional with hands-on experience in public

Relations and digital marketing.

• Proven ability to create and execute social media and email campaigns, driving engagement,

audience growth, and improved performance metrics.

• Skilled in developing brand-aligned content and supporting multiple PR campaigns in fast-paced, deadline-driven environments.

• Strong analytical background, leveraging data insights and statistical techniques to optimize marketing strategies and ROI.

• Experience in internal communications, process improvement, and enhancing organizational initiatives such as onboarding and policy updates.

• Combines creative storytelling with technical and strategic problem-solving to deliver impactful marketing and communication solutions.

Delivery & Engineering Collaboration:

• Hands-on experience working in Agile/Scrum teams

• Ability to translate functional requirements and UX designs into technical deliverables

• Strong collaboration skills with backend, web, QA, DevOps, and product teams

• Experience in supporting UAT, production releases, and post-production fixes

• Ability to estimate effort, identify risks, and raise technical dependencies early

Tools & Practices:

• Version control using Git

• Experience with JIRA, Confluence, and Agile reporting

• Exposure to crash analytics and monitoring tools

Functional / Domain Skills (Good to have)

• Experience building digital banking or financial mobile applications

• Understanding of authentication flows, payments, accounts, transactions, and customer data handling

• Exposure to regulatory, security, and audit requirements in BFSI environments

Salary Range: $75,000 to $95,000 per year

Desired Candidate Profile
Qualifications :

BACHELOR OF COMPUTER SCIENCE: