The pay range is $73,000.00 - $132,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It’s how we care, grow, and win together.

Building brands is in our DNA. Owned brands play an increasingly important role and are a key pillar in Target’s winning strategy. We are building brands that are grounded in deep consumer insight to have a meaningful relationship with our guests and uniquely set us apart in the marketplace.

You will be part of a team that is pushing the boundaries on possibilities for Target, growing world-class owned brands and unlocking new ways of working across the organization. This role will give you an amazing opportunity to learn from the best in retail, intersect retail and brand management disciplines, and experience managing brands through every aspect of the lifecycle.

As Brand Manager, Fun 101, you will play a critical role in driving the end-to-end process of developing, growing, and managing Target's seasonal, stationery and hardlines owned brands. Reporting to the Fun 101 Director, you will:

• Be part of and contribute to a cross-functional team including merchandising, product design & development, packaging, marketing and creative (internal & agency partners), working together to develop and execute brand strategy and activation plans.

• Maintain a working knowledge of applicable consumer, competitive, marketplace and business context to support decision making at a brand and portfolio level.

• Develop clear and compelling briefs to advance priority deliverables within the Fun 101 OB portfolio

• Be accountable for conducting analysis on brand performance, which includes ongoing tracking of brand, consumer, and financial performance to inform action.

• Be responsible for facilitating cross-functional routines, positioning the brand management team to effectively govern the brand roadmap, escalate risks and delays, drive accountability, and monitor key performance indicators.

• Act as a steward for owned brands, bringing consistency to the way we activate, building brand awareness, engagement, and brand love with our guests.

Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs.

About You

• 4-year degree or equivalent experience

• 4 - 6 years’ professional experience in marketing, brand strategy or brand management; previous retail experience a plus

• Demonstrated success in strategic thinking, brief writing, and project/portfolio planning

• Proven ability to balance independent work with effective collaboration to advance initiatives, including successful guidance of cross-functional teams

• Ability to manage multiple projects in a fast-paced environment, with varying levels of detail across multiple data sources

• Excellent interpersonal, communication and presentation skills

• Strong aptitude in applying independent judgement, negotiation, and collaborative problem-solving techniques to reach informed decisions

• Ability to work independently with minimal supervision

• Comfortable operating in an ambiguous and rapidly changing retail / business environment

Team Members in the Target General Merch Inc operating company are prohibited from working more than thirty (30) days per calendar year in any of the following states: AL, AR, DE, FL, IN, IA, LA, MD, MS, MO, NC, OK, PA, SC, TN and VA. If hired, you will be prohibited from working remotely from any of the states listed above for more than thirty (30) days per calendar year.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_D

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.

Application deadline is : 04/29/2026