Substack is building a new economic engine for culture, giving the brightest, most interesting and creative people on the internet the power of their own publishing platform. It empowers creators with financial autonomy, ownership and a direct connection to their communities. Substack’s model, based on direct subscriptions, has fueled an explosion of independent publishing and is revolutionizing culture.

As a Marketing Manager on the Creator Marketing team, you’ll lead initiatives that drive creator acquisition, adoption, and engagement across Substack. You’ll design and execute programs that activate creators, expand reach, and bring new subscribers into the network. Working closely with Partnership Leads, you’ll embed within key markets to translate local strategy into scalable creator marketing programs.

The ideal candidate is an innovative, creative thinker with a deep interest in supporting writers and creators and their ability to shape culture. They bring marketing experience, take a proactive, hands-on approach, and are excited to make an impact in a fast-paced startup environment. They’ll be comfortable working directly with creators, executing and iterating on marketing programs, and sharing insights and learnings across the team. Experience with social media strategy is a plus. This role reports to the Programs Lead, Creator Marketing and is based in New York City, San Francisco, or Los Angeles.

Responsibilities:

• Define and execute multi-channel marketing programs for key creator segments.

• Work closely with Partnership Leads across categories to build and execute market-specific programs.

• Develop compelling content and campaign copy tied to clear, measurable goals.

• Use data, insights, and experimentation to optimize program and campaign performance.

• Partner with the Creator Marketing team to align product marketing, events, and creator marketing into cohesive, high-impact programs.

• Collaborate with brand communications and editorial to spotlight creators across owned channels and earned media.

• Work cross-functionally with Partnerships and Product to understand creator and subscriber behavior and translate insights into growth programs.

Requirements:

• 4 to 6+ years of experience in marketing (tech/creator economy preferred). Experience running social media and social ads is a plus.

• Excellent written, verbal, and diplomatic skills, with a sharp attention to detail.

• Comfortable working with data, and using it to measure impact and develop stronger programs

• A voracious reader and subscriber to Substacks, with a keen sense of the evolving tech and media landscape.

• The ability to work quickly and effectively while managing several projects under deadline.

• Strong people skills, with experience working directly with creators

Substack’s compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation salary range for this role is $120,000-$140,000. Multiple factors, including candidate experience and expertise, determine final offer amounts and may vary from the amounts listed above.

Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.

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