Tier 3 Certified Program Lead & Media Strategy Expert

We’re looking for a strategic, hands-on leader to drive dealer-level marketing performance across our OEM-certified ecosystem.
As the Tier 3 Certified Program Lead & Media Strategy Expert, you’ll shape and govern our Tier 3 program—owning media strategy, data activation, and partner performance—while connecting OEM strategy to real dealer outcomes.

Key Responsibilities:

What You’ll Do:

· Lead and evolve the Tier 3 Certified Program across media, websites, data, and retail tools
· Own the Tier 3 media strategy across Paid Search, Paid Social, Programmatic (CTV/OTT), and automotive endemic platforms
· Drive data and identity activation (Epsilon, CDPs, tagging) across dealer websites and campaigns
· Establish closed-loop measurement from media → engagement → lead → sale
· Manage and optimize a network of certified partners, ensuring performance and compliance
· Increase dealer adoption through clear playbooks, training, and storytelling
· Deliver insights and optimization strategies across the full funnel

Basic Qualifications:

• Bachelors Degree Required

• Minimum 7 years in automotive digital marketing, Tier 3 media, or OEM program management

• Deep expertise in dealer-level media and co-op environments

• Strong understanding of the automotive ecosystem (web providers, endemic, agencies, data partners)

• Experience with data frameworks (Epsilon, CDPs, tagging strategies)

• Hands-on experience with Google Ads, Meta, programmatic, and analytics tools (GA4, CRM, Adobe)

Preferred Qualifications:

• Increased dealer participation in the Tier 3 Certified Program

• Improved media performance (lower CPL, higher ROAS, stronger conversions)

• Scaled adoption of data and measurement frameworks

• Measurable lift in VDPs, leads, and sales

• Reduced waste and improved alignment across Tier 1, 2, and 3