Sales Director Bogota, Colombia Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

The Sales Director is responsible for leading the sales organization in Colombia developing and executing strategies to achieve revenue, market share, and profitability targets. This role manages the sales team, key account relationships, and distribution channels, ensuring alignment with the company’s commercial objectives. The Sales Director collaborates closely with marketing, e-commerce, supply chain, and other departments.

Key Responsibilities Establish a Winning Sales Strategy

• Know the Company’s IBP and set concrete plans to meet it.
• Build strong relationships with core customers by fostering direct communication channels with General Managers per customer
• Implement and deploy the sales monitoring methodology designed by the company.

Effective Business Planning

• Distribute the management of the teams guaranteeing coverage of their territories.
• Regularly monitor KPIs to track the progress of business plans.
• Coordinates with Marketing, Ecommerce and Supply to give visibility to sales plans and delivery needs

Channel and Customer Knowledge

• Owns and manages all channel’s annual plan (OP/Forecast/IBP) to identify deviations and make adjustments.
• Analyze the margin by channel and customer looking for a balance between sales and profitability.
• Owns the strategy to improve the sell-out of SBD customers and partner with the Marketing team to develop them.
• Has deep knowledge in SBD’s portfolio and products.

Excellence in Execution

• Tracks your team's sales compliance daily and weekly to ensure execution at the regional level.
• Evaluate the impact of execution on sales. Sticking to the OP/IBP per client.
• Coordinate point-of-sale audits to identify opportunities for increased sell-out.
• Propose improvements to processes established by SBD to improve sell in/sell out.
• Fully adheres to the SBD Code of Conduct for any business practice.

Sustainable and Profitable Growth

• Ensure implementation of SBD-approved discount policies by balancing Sales and margin in your region.
• Monitor profitability by customer/channel in accordance with OP/IBP.
• Propose commercial investments that allow an increase in sales/margin in their region.
• Ensure growth of key customers in Colombia without using commercial incentives.

Integrated Customer Relationships and Collaboration

• Build strong relationships with key decision makers in the main customers.
• Promote long-term business relationships with key customers based on profitability and sustainable sales.
• Directly resolve conflicts or complex situations with clients and accompanies his/her own team in this management.
• Promote collaboration between its customers and the SBD internal teams: Marketing, Finance, Supply, Collections, Operations, Customer Service.
• Represents the company at customer events/forums under the participation guidance defined by SBD.

Effective Negotiation Selling

• Lead negotiations with strategic clients in Colombia and closely monitor the commercial management of his team with them.
• Analyze and propose business scenarios that require additional approvals within SBD.
• Coach and give feedback to his/her team on business skills and give timely feedback for your team to improve their skills.

New Sources of Growth

• Commercial strategy building to duplicate our business size in the following 5 years

Qualifications & Experience

• Bachelor’s degree in business administration, engineering, or related field; MBA or postgraduate degree preferred.
• Proven experience (7+ years) in sales direction roles within the tools, hardware, or industrial sectors.
• Strong track record of achieving and exceeding sales targets.
• Goal-oriented, organized team player, self-motivated and self-directed
• Excellent interpersonal relationship skills
• In-depth understanding of clients and their position in the industry
• Experience managing large sales teams and key accounts.
• Excellent negotiation, communication, and relationship-building skills.
• Analytical mindset with proficiency in sales forecasting and data-driven decision making.
• Proficiency in sales forecasting, pipeline management, and performance analysis.
• Ability to manage budgets, set targets, and make data-driven decisions.
• Experience in a multinational environment is a plus.
• Ability to present ideas clearly and persuasively to diverse audiences.
• Fluent in English; Spanish proficiency required.
• Experience in matrixed multinational companies

Core Competencies

• Strategic vision and commercial acumen

• Customer and end-user obsession

• Ability to thrive in a fast-paced, dynamic environment and manage change effectively.

• Resilience in overcoming challenges and setbacks.

• Data-driven decision-making

• Leadership and team development

• Cross-functional collaboration and influence

• Ethic, Integrity & Accountability: Uphold the highest ethical standards, ensure transparency, and act with positive intent. Honor commitments to clients and the company with integrity.

• Analytical thinking: Ability to break down business problems, analyze quantitative and qualitative information, formulate hypotheses, identify patterns, and generate actionable conclusions that optimize decision-making, business execution, and profitable growth.

• Ability to identify and develop new business models

The Details:

You’ll receive a competitive salary and a great benefits plan.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI- Hybrid

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.