Senior Manager — Customer Data & Personalization

• Remote Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As Senior Manager — Customer Data & Personalization, you’ll be part of our Digital Technology Team working as a remote employee. We’re looking for a technology leader with deep marketing domain knowledge to join our Digital Technology team and help shape the future of data-driven customer experiences.

As Senior Manager, Customer Data & Personalization, you will lead the technology capabilities that enable intelligent personalization at scale — connecting customer data, experimentation, and activation platforms to deliver measurable business outcomes.

This role sits at the intersection of technology and marketing, translating consumer insight into scalable digital solutions in partnership with Product, Engineering, Data, and Marketing teams.

Key Impact Areas

• Architect and scale customer data capabilities powered by a Customer Data Platform (CDP)

• Enable personalization through technology-driven decisioning and activation

• Establish scalable frameworks for experimentation, optimization, and continuous improvement

• Drive technical alignment between customer data, product platforms, and business goals

• Build foundations that allow marketing teams to activate insights effectively

What You’ll Do

• Lead the technology strategy behind customer data and personalization

• Translate business and marketing needs into scalable technical capabilities

• Partner closely with Engineering, Product, Data, and Marketing leaders

• Define standards for activation, experimentation, and measurement

• Evaluate and guide adoption of modern customer technology platforms

• Ensure solutions are scalable, secure, and aligned with enterprise digital architecture

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

Required

• 8+ years in Digital Technology, Martech, Customer Data, Personalization, or related fields

• Strong experience with Customer Data Platforms (Treasure Data preferred)

• Experience with experimentation platforms (VWO, Optimizely, or similar)

• Proven success delivering scalable digital capabilities and measurable outcomes

• Strong cross-functional leadership and stakeholder management skills

Education

• Bachelor’s degree in Technology, Business, Marketing, Data, or related field
• Master’s degree or equivalent experience preferred

Why This Role

Consumer expectations are evolving rapidly. This role sits at the center of our digital transformation — helping shape how customer intelligence drives more relevant, adaptive, and connected experiences

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

The base pay range for this position in Maryland is $110,600- $199,100 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker’s internal or external careers site.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)