Position Title: Product Marketing Specialist

Location: El Prat Llobregat, Barcelona

• Spain

Hybrid: 2 days in the office, 3 days remote

Employment: Permanent

Come Make the World With Us

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, FACOM, STANLEY, BLACK+DECKER and more.

The Job :

The position of Product Marketing Specialist is responsible for maintaining and updating product lines in relation to customer needs and competitor actions. For these product lines, they are responsible for sales and margin. For this reason, the Trade Marketing Specialist must organise promotional activities to ensure that the set objectives are achieved. They are in charge of launching new products and managing their life cycle.

What You’ll Do :

• Conduct competitor analysis, data analysis, forecasting, and key account planning to drive sales and demand generation

• Manage pricing, promotion planning, and margin analysis for financial performance

• Ensure supply chain efficiency through accurate forecasting and management of excess & obsolete inventory

• Support new product introductions and leverage existing brand assets with the central product team

• Develop and execute trade marketing strategies, including promotions and price positioning

• Prepare plans with account and sales managers to optimise product mix and maintain price parity across channels

• Create promotional plans for key campaign windows across all channels

• Prepare and implement category management plans for key accounts

• Drive category mix and market share with major retailers in each country

• Ensure product availability, visibility, and accessibility (AVA)

• Manage marketing budget and ensure spending aligns with departmental goals

• Evaluate effectiveness of commercial agreements, trade marketing promotions, and price parity

• Share sales analysis and sell-out data across different sales channels

• Develop, manage, and analyse inventory and sales reports; coordinate forecasts with sales directors

• Coordinate new product launches, identify product gaps, and collaborate on product requirements

• Work on price positioning for all markets based on competition

• Develop insights for key account buyers and collaborate with the brand team to create winning strategies

• Coordinate designs for major programs and implementations with GCX

• Align company’s global strategy with key customers and key account plans

• Maintain optimal communication and relationships with all internal and external stakeholders

• Present marketing materials effectively to customers and end users

• Achieve objectives defined in the OP Plan, drive growth, and identify new sales opportunities

You’re The Right Fit If :

• Fluent English (C1/C2) – Ability to work easily in English.

• Portuguese is a plus.

• Bachelor’s or Master’s degree in Business Administration.

• 2 years of experience in Product Manager/Trade Marketing/Key Accounts.

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)

• Knowledge in e-Commerce and digitalization.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, paid time off, benefits in support of your well-being.

• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.

• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get:

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.