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At Spotify, we don’t just build marketing campaigns—we create moments that bring fans and artists closer together. Within our K-pop Marketing team, you’ll help shape how K-pop is experienced both on and off the platform. This team sits at the intersection of culture, creativity, and fandom, driving impactful campaigns and live experiences that resonate locally in Korea while influencing global audiences.
Your mission is to bridge the gap between physical live experiences and digital streaming. You will lead the strategy and execution of high-impact activations—ranging from album launches and exclusive artist performances to Spotify’s original programmed events. By straddling the line between innovative concepting and rigorous execution, you will amplify our brand and drive growth for the company.
Based in our Seoul office, you will be a key architect in strengthening the bond between artists and fans, ensuring every activation resonates locally while scaling globally.
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About Spotify

Spotify
PublicSpotify is a Swedish audio streaming and media service provider founded in April 2006 by Daniel Ek and Martin Lorentzon. As of December 2025, it was one of the largest providers of music streaming services, with over 751 million monthly active users comprising 290 million paying subscribers.
5,001-10,000
Employees
Stockholm
Headquarters
$23B
Valuation
Reviews
4.1
10 reviews
Work-life balance
3.8
Compensation
4.2
Culture
4.3
Career
3.9
Management
2.8
78%
Recommend to a friend
Pros
Flexible working hours and remote options
Great team culture and collaborative environment
Innovative projects and creative freedom
Cons
High workload and performance pressure
Fast-paced environment can be overwhelming
Management issues and disorganization
Salary Ranges
17 data points
Mid/L4
Mid/L4 · MARKETING LEAD, GLOBAL CONSUMER MARKETING
1 reports
$158,550
total per year
Base
$137,870
Stock
-
Bonus
-
$158,550
$158,550
Interview experience
3 interviews
Difficulty
3.0
/ 5
Duration
14-28 weeks
Interview process
1
Application Review
2
Recruiter Screen
3
Technical Phone Screen
4
Onsite/Virtual Interviews
5
Team Matching
6
Offer
Common questions
Coding/Algorithm
System Design
Behavioral/STAR
Technical Knowledge
Culture Fit
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