Employee Applicant Privacy Notice Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.The team
The Design Systems team at So Fi plays a critical role in shaping cohesive, scalable, and delightful product experiences across our financial ecosystem. As a recently established, agile team, we build and maintain Pacific—our foundational design system comprising components, guidelines, patterns, and tooling. Pacific empowers product teams to efficiently design and develop intuitive, accessible experiences, accelerating innovation across So Fi’s mobile and web platforms.

The role
So Fi is seeking a Staff Product Designer to join the Design Systems team. In this role, you'll contribute directly to the evolution and expansion of Pacific, ensuring seamless integration and consistency across our entire product suite. You’ll collaborate closely with engineers, researchers, and fellow designers to craft intuitive, scalable design components and experiences. Your work will empower product teams across So Fi, helping deliver cohesive and delightful financial products to our members.

So Fi has achieved significant growth and has ambitious plans ahead. To sustain this trajectory, we need exceptional talent—and that begins with you.

Responsibilities:

• Design, evolve, and scale components, patterns, and design system documentation for Pacific across mobile and web platforms.

• Collaborate closely with engineering and research partners to identify and fulfill design system needs and enhancements.

• Design components and patterns with UX/UI best practices in mind.

• Use design tools effectively to express ideas through concepts, prototypes, and high-fidelity specifications when necessary.

• Clearly communicate your design intent through documentation, presentations, and collaborative discussions.

• Drive adoption of the Pacific design system, ensuring consistency and scalability throughout So Fi’s products.

• Educate and guide designers on the So Fi team to use the design system effectively through Pacific Office Hours, Slack support, and documentation.

• Support the broader design organization by addressing incoming Pacific requests, including new icons, component enhancements, documentation updates, and general guidance around design system usage.

• Support ongoing maintenance and continuous improvement of the design system, proactively identifying opportunities for innovation.

Required Experience

• 8+ years of experience working in product design, UX, or equivalent education in a related field.

• Foundational expertise in visual design best practices—you understand what makes design effective.

• A sharp eye for detail—you recognize that small choices have a big impact.

• Deep proficiency in Figma, with familiarity in other tools like Adobe Creative Suite.

• Strong product intuition combined with a clear design perspective.

• Knowledge of mobile (iOS, Android) and responsive web best practices.

• Ability to synthesize user research and analytics data into effective, user-centered design solutions.

• Collaborative mindset with demonstrated experience working effectively across cross-functional teams (engineering, research, and marketing).

• Excellent communication and presentation skills, clearly articulating design concepts, rationales, and advocating for user needs.

• Portfolio URL or PDF demonstrating examples of mobile or responsive web product design.

Bonus Experience

• Previous experience working on a design systems team.

• Knowledge and proficiency in motion design and familiarity with tools like Rive or other industry-standard motion tools.

• Experience with iconography design, including how to create cohesive icon families, choose appropriate sizes, and ensure accurate export for product use.

• Experience working on financial or fintech products.

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page!
So Fi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
So Fi is committed to an inclusive culture. As part of this commitment, So Fi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.