Employee Applicant Privacy Notice Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.The Role

So Fi is looking for a Principal Product Manager to lead our Originations Core platform within the Borrow business unit. In this role, you will define and drive the strategy, roadmap, and execution for the systems and experiences that power how members discover, apply for, and manage loans across So Fi.

You will operate at the center of our lending ecosystem, owning both foundational platform capabilities and critical member-facing experiences. This includes the Borrow experience across web and mobile, reusable UI systems, entry points into the application funnel, and core originations infrastructure such as application data models and credit decisioning.

This role requires a product leader who can think holistically across systems, teams, and user journeys. You will partner closely with multiple product teams, engineering squads, and business stakeholders to drive alignment, scale platform capabilities, and deliver measurable improvements to conversion, efficiency, and member experience.

What you’ll do

• Define and drive the product vision, strategy, and multi-quarter roadmap for Originations Core, spanning platform capabilities and member-facing experiences

• Own and evolve the Borrow experience across web and mobile, including application entry points, flows, and supporting UI systems

• Lead the development of reusable UI components and shared capabilities that enable consistency and velocity across multiple product teams

• Drive strategy and execution for core originations infrastructure, including application data models and credit decisioning systems

• Act as the central product partner for cross-functional domains such as servicing, collections, and settlements, ensuring seamless end-to-end member journeys

• Partner with multiple PMs and engineering teams to align roadmaps, manage dependencies, and drive cohesive product outcomes across the Borrow ecosystem

• Identify and lead high-impact technical initiatives, building alignment and buy-in across teams to execute against a broader platform roadmap

• Define success metrics and use data to evaluate performance, identify opportunities, and guide prioritization

• Balance short-term delivery with long-term platform investments, making thoughtful trade-offs to support scalability, reliability, and business growth

• Communicate product strategy, progress, and insights effectively to senior leadership and cross-functional stakeholders

What you’ll need

• Bachelor’s degree or equivalent experience

• 7+ years of product management experience, ideally in fintech, lending, or platform-focused roles

• Proven track record of owning complex product areas or platforms and delivering measurable business impact

• Experience defining product strategy and driving execution across multiple teams or squads

• Strong systems thinking, with the ability to connect user experiences, platform capabilities, and business outcomes

• Experience working on technically complex systems, with the ability to partner deeply with engineering on architecture and trade-offs

• Data-driven mindset with experience defining metrics, running experiments, and using insights to inform decisions

• Exceptional communication and stakeholder management skills, including experience influencing across teams and presenting to senior leadership

• Ability to operate with a high degree of ownership and autonomy in ambiguous, fast-paced environments

Nice to have

• Experience with lending or financial services products, particularly originations or underwriting flows

• Familiarity with credit decisioning systems or risk models

• Experience building platform capabilities or shared infrastructure used across multiple teams

• Experience optimizing application funnels, conversion, and user flows

• Background working with servicing, collections, or post-origination systems

• Experience driving large-scale technical initiatives requiring cross-team alignment

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page!
So Fi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
So Fi is committed to an inclusive culture. As part of this commitment, So Fi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.