Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role

So Fi is a next-generation financial services company and national bank focused on transforming personal finance through innovative technology. The Money team builds the core banking products — checking, savings, and debit/spend — that millions of consumers trust with their everyday financial lives.

We are seeking a Senior Staff Product Designer to help lead and elevate design for Money: an opinionated design lead who will set the direction for the product experience, prototype boldly using AI, and raise the bar for visual craft, communication, and stakeholder influence.

Responsibilities:

• Lead the design lifecycle for complex, high-impact Money features: checking, savings, money movement, vaults across mobile and web.
• Drive projects from ambiguous concepts to final launch, delivering experiences that earn the trust of millions of everyday consumers.
• Help set the design direction for the Money team, proactively identifying experience gaps, challenging the status quo, and advocating clearly and confidently for quality even when it's uncomfortable.
• Leverage AI-first prototyping to rapidly explore and validate design concepts using LLM-based tools (Claude, Gemini, GPT) and vibe coding environments (Cursor, Replit), compressing the distance between idea and testable prototype.
• Partner with Product, Engineering, Data Science, and Research to shape the strategic roadmap; present design concepts compellingly to executive leadership, earning trust through a clear point of view and well-reasoned rationale.
• Communicate design decisions with precision and passion through comprehensive specs, persuasive presentations, and the ability to make the "why" behind design choices land clearly at every level of the organization.
• Bring exceptional visual design sensibility to every touchpoint, from core interaction patterns to polished, pixel-perfect executions that feel premium, clear, and trustworthy at consumer scale.
• Act as a mentor and standard-bearer within the design organization, coordinating across product areas to align the larger So Fi ecosystem and helping to grow and mature the design culture.
• Work with established design systems to ensure consistency and scalability while contributing to their evolution as Money products change and grow.

Qualifications

• 12+ years of experience working in product design/UX roles.
• Strong design point of view, craft, and aesthetics across all common platforms (Android, iOS, & Responsive Web).
• Track record for design leadership.
• Delivered many end-to-end solutions from initial concepts to measurable outcomes.
• Strong collaboration & influence skills across cross-functional teams including research, product management, engineering, and marketing.
• AI Prototyping Fluency: Hands-on experience using LLM tools (Claude, Gemini, GPT) and vibe coding environments (Cursor, Claude Code) to rapidly explore and pressure-test design concepts.
• Ability to leverage user research, user needs, and product data to inform product definition and design solutions.
• Ability to navigate and manage senior leadership, representing design perspective and advocating for user needs in the context of business and technology drivers.
• Experience designing consumer financial products (banking, payments, or fintech) at scale — products actively used by millions of people.
• Track record designing for trust and security in consumer-facing experiences, making complex or sensitive interactions feel safe, simple, and credible.
• Strong expertise in modern design tools (Figma, Cursor or Claude Code, etc.).
• Experience working in an Agile development environment using tools like Jira and Confluence.
• A portfolio URL, slides or PDF to submit with application with examples of mobile and responsive web product design.

Even Better

• Motion Design: Ability to use motion to guide users and create moments of delight in the UI.
• Financial Literacy UX: Experience simplifying complex financial concepts in product UI, helping everyday consumers understand and act on their money.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our

[Benefits at SoFi](https: //sofietyinfo.sofi.com/sofi-benefits) page!

So Fi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

So Fi is committed to an inclusive culture. As part of this commitment, So Fi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.