Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

Who you are

You are as much a technical founder as you are a product manager; at your core you are a problem solver, partner, and AI-Native Builder. You move with a speed that defies traditional product lifecycles, collapsing the gap between idea and prototype.

You thrive in high-velocity, high-impact teams, showcasing an entrepreneurial mindset and adaptability born from startup or high-growth environments.

You are an exceptional product leader who’s built consumer products at scale; you deeply understand what makes experiences intuitive, ship products that people tell their friends about, and dive eagerly into everything from interaction design to retention strategy.

You are driven by impact that isn’t just tangible but meaningful. Helping everyday people build healthy money habits resonates with you; it’s something you believe in and can see yourself working with others to make real. You think helping a family get out of debt, buy their first home, or support their first child to college is a profound responsibility.

That tension between rapid progress and high-stakes responsibility excites you.

The role

We’re looking for something new for So Fi; the Product Builder.

In one sentence — we want you to do all it takes to turn ideas into validated opportunities that help So Fi build the next generation of financial products.

You will

• Define, develop, and pitch strategic opportunities to get our member’s money right, working intently with our leadership team

• Build functional prototypes and MVPs both inside and outside of So Fi’s codebase using AI-native workflows (Cursor, Replit, v0, etc.).

• Act as an "Un-Invasive Innovator," partnering with core engineering and product teams to accelerate their roadmaps without creating organizational friction.

• Partner with Legal, Compliance, Risk, and Infrastructure to evolve our stance toward AI product development within regulated businesses.

• Evangelize the benefits of AI-driven product development, management, and adoption.

• Contribute the knowledge, skills, and frameworks to drive AI-product development company-wide.

• Help drive the development of and advocacy for the Sandbox program.

You have

• Bachelor’s degree or higher in a relevant field.

• 10+ years of experience as a Product Manager or Technical Founder, with a proven track record of driving 0-to-1 initiatives for high-scale consumer experiences.

• A public or private portfolio of functional projects you have personally built or contributed to using AI tools.

• Deep skills in using LLMs and AI coding tools (vibe-coding) for strategy definition, requirements gathering, and iterative development.

• A strong understanding of software architecture, APIs, and data systems to ensure AI-assisted contributions are performant and secure.

• Experience driving product at a highly-consumer driven company.

Nice to haves

• Founded or grown a business or side hustle as a product thinker.

• Been a first PM within a small-to-midsized startup.

• Experience driving impact within a highly-regulated industry (Fintech, Healthtech, etc.).

• Professional background in Design or Engineering.

• Experience with Agentic AI architectures and RAG implementations.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page!
So Fi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
So Fi is committed to an inclusive culture. As part of this commitment, So Fi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.