Employee Applicant Privacy Notice Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.The Role

So Fi is looking for a Senior Product Manager to lead a strategic portfolio of new initiatives within our Personal Loans business. In this role, you will define and drive a multi-quarter roadmap focused on unlocking new growth opportunities, expanding our product ecosystem, and delivering meaningful value to our members.

You will own and scale key cross-sell experiences, including systems that power intelligent product recommendations and ranking across So Fi surfaces. You’ll also evaluate and incubate new product opportunities, partnerships, and emerging bets that extend the reach of our Personal Loans platform.

This is a highly cross-functional and high-impact role for a product leader who thrives in ambiguity, can set clear direction in evolving spaces, and is equally comfortable defining strategy and driving execution. You will partner closely with engineering, data science, design, marketing, and business stakeholders to bring new capabilities to life and ensure they deliver measurable results.

What you’ll do

• Identify and define new product opportunities that drive growth for Personal Loans, with a focus on cross-sell, engagement, and member value

• Build and iterate on recommendation and ranking systems that surface the right products to the right members at the right time

• Lead 0→1 product development from problem definition through launch, including experimentation, iteration, and scaling

• Partner closely with Data Science to define models, inputs, and success metrics for personalization and optimization systems

• Collaborate cross-functionally with Engineering, Design, Marketing, Risk, and Operations to deliver high-quality experiences

• Define and track key metrics, using data to inform prioritization, evaluate performance, and drive continuous improvement

• Maintain a high-quality backlog and drive execution in a fast-paced, agile environment

• Communicate product strategy, progress, and insights clearly to stakeholders and leadership

What you’ll need

• Bachelor’s degree or equivalent experience

• 5+ years of product management experience

• Proven track record of owning product areas or initiatives and delivering measurable business impact

• Experience defining product strategy and driving execution across a multi-quarter roadmap

• Strong product intuition with the ability to identify high-impact opportunities and make sound prioritization decisions

• Data-driven mindset with experience using metrics, experimentation, and analysis to guide decisions

• Experience working cross-functionally with engineering, design, and data science teams

• Strong communication skills, including experience influencing stakeholders and presenting to senior leadership

• Ability to thrive in a fast-paced, ambiguous environment with high ownership

Nice to have

• Experience with growth, personalization, or recommendation systems

• Background in fintech, lending, or consumer financial products

• Experience working on 0→1 and scaling product initiatives

• Familiarity with experimentation frameworks and A/B testing

• Exposure to machine learning–driven products or ranking systems

• Experience building cross-sell or multi-product ecosystems

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page!
So Fi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
So Fi is committed to an inclusive culture. As part of this commitment, So Fi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.