Employee Applicant Privacy Notice Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role:

One-Stop-Shop Financial Security.

At So Fi, our mission is to help our members achieve financial independence. Life insurance is a critical, yet often neglected, piece of that puzzle. We want to do more than protect our member’s hard earned money by "selling insurance"; we want to leverage our Member’s financial needs to provide instant, pre-approved protection to our 11M+ members based on their existing financial profiles.

• As a Senior Product Manager, you will lead the "So Fi Protect
• Life Insurance" roadmap, integrating life insurance deeply into our lending and banking ecosystems to create a seamless, high-conversion experience.

What You’ll Do:

• Product Experience Master: Own the end-to-end "Quote-to-Purchase" Life Insurance journey and connect this benefit to the holistic So Fi “get your money right” mission.

• Application UX: Work with data scientists to determine how to streamline the application experience. If we can get a data point from a third-party API (like MVR or Rx history) instead of asking the user, you make that happen.

• Rapid Experimentation: Run a high-velocity testing roadmap. You’ll test everything from "Life Milestones" UI components to different sequencing of application questions to drive the highest completion rate.

• Third-Party Orchestration: Manage the technical and business relationships with our carrier partners, to ensure that our API integrations are robust, low-latency, and highly scalable.

• Product-Led Growth (PLG): Build "viral loops" and referral mechanics. How do we drive awareness and adoption through the financial services productivity loop?

• Mobile-First, AI-First Innovation: Optimize the experience for mobile devices and leveraging AI to make the experience easier for members (e.g. ensure our document collection / verification experience is easy and best-in-class).

What You’ll Need:

• Experience: 5 - 8 years in Product Management, with at least 4 years in a high-growth Insur Tech or Fin Tech environment.

• Data & AI Fluency: Expert-level ability to use data (SQL, Snowflake, Amplitude) to identify drop-off points in the funnel and build personalized member journeys. Leverage AI tooling for prototyping

• Regulatory Awareness: Familiarity with FINRA, SEC, and State Insurance Department regulations. You know how to innovate while staying "inside the lines."

• The "So Fi Way": A "Get It Done" attitude. You are comfortable in a fast-paced environment where priorities can shift based on market opportunities.

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page!
So Fi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
So Fi is committed to an inclusive culture. As part of this commitment, So Fi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.