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Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
Snowflake Intelligence (SI) is transforming how enterprises interact with their data through AI. Instead of writing complex queries, business users across every level of an organization can now ask questions in plain language to receive instant visualizations and insights.
As the Senior Product Manager for Growth and Engagement, you will own the end-to-end strategy for how users discover, adopt, and form long-term habits with Snowflake Intelligence. You will be the primary driver of whether this fast-growing product continues to compound its success or stalls.
WHAT YOU’LL DO:
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Own Growth End-to-End: Lead the strategy for acquisition, activation, and retention. You will define key metrics, instrument funnels, and run experiments to improve conversion at every stage.
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Ship Mobile & Notifications: Drive the roadmap for mobile experiences and proactive alerts to bring intelligence to users where they work, including Slack and Microsoft Teams.
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Perfect the First Experience: Obsess over onboarding, zero-state, and first-time user flows to ensure new users become daily active users.
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Drive Enterprise Adoption: Design for virality within large organizations and remove friction to facilitate rapid internal expansion.
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Partner Cross-Functionally: Collaborate with engineering, design, data science, and GTM teams to ship integrated experiences that influence the broader company roadmap.
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Engage with Customers: Spend direct time with Snowflake’s largest customers to translate user behavior and feedback into actionable product direction.
WHAT YOU’LL BRING:
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Experience: 5+ years in Product Management with a track record of driving measurable growth in consumer, prosumer, or B2B products.
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Growth Expertise: Deep proficiency in funnel analysis, activation metrics, and retention loops.
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AI Fluency: A working understanding of LLM capabilities and limitations, including how to design for latency and imperfect outputs.
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Technical Depth: SQL proficiency and the ability to engage in deep technical trade-off discussions with engineers regarding systems and APIs.
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Product Craft: Strong instincts for building intuitive, delightful software and the ability to articulate why products succeed or fail.
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Execution & Focus: A proven ability to ship high-quality work on time while managing ambiguity and cutting scope when necessary.
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Education: Bachelor’s degree in Computer Science, Design, or a related technical/analytical field.
BONUS POINTS
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Experience building mobile products with high engagement and retention.
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Background in proactive product experiences (notifications and alerts).
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Success driving enterprise adoption among non-technical business users.
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Previous experience at companies recognized for growth excellence or product-led growth (PLG).
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com http://careers.snowflake.com
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About Snowflake

Snowflake
Publicsnowflake provides web applications and web hosting services.
1-50
Employees
Zürich
Headquarters
Reviews
3.6
1 reviews
Work Life Balance
3.0
Compensation
3.5
Culture
2.5
Career
3.0
Management
2.0
35%
Recommend to a Friend
Pros
Positive performance reviews and raises
Opportunities to learn new technical skills
Career advancement with promotion
Cons
Role demotion after acquisition
Poor communication regarding promotions
Administrative inefficiencies with title updates
Salary Ranges
3,987 data points
Junior/L3
L4
L5
L6
L7
Mid/L4
Principal/L7
Senior/L5
Staff/L6
Director
Junior/L3 · Product Manager IC2
0 reports
$357,500
total / year
Base
-
Stock
-
Bonus
-
$303,875
$411,125
Interview Experience
8 interviews
Difficulty
3.0
/ 5
Duration
14-28 weeks
Experience
Positive 0%
Neutral 88%
Negative 12%
Interview Process
1
Application Review
2
Resume Screening
3
Initial Phone Screen
4
Technical Phone Screen
5
Technical Coding Round
6
Offer Discussion
Common Questions
Coding/Algorithm
Technical Knowledge
System Design
Behavioral/STAR
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