Social Media Marketing Associate (Global)

Position Overview

Single Store is seeking a Social Media Marketing Associate (Global) to help operate our social channels as a revenue amplifier—supporting pipeline creation, deal acceleration, and efficient visibility in the market. This role is designed to provide real-world GTM experience while contributing to an always-on social presence that reflects Single Store’s differentiated voice in data and AI.

The Associate will support asset creation, daily publishing, content preparation, scheduling, and community engagement across LinkedIn (primary) and X, YouTube Shorts, and Instagram (secondary). They will also contribute to simple, on-brand visual assets for social and blog content.

The role blends execution and learning: the Associate will work within a governance model that prioritizes high quality, strong brand voice, and disciplined follow-through.

Reporting to: Senior Marketing Programs Manager, Global
Time Commitment: Part-time, 10–20 hours/week
Term: Indefinite; may lead to expanded responsibilities and/or full-time employment based on performance

Responsibilities

Daily Publishing & Scheduling (LinkedIn-First)

• Support a consistent daily posting rhythm, with flexibility for project-based campaigns and event-driven bursts.

• Prepare posts for scheduling (formatting, tagging, links, hashtags where appropriate), and ensure content is publish-ready.

• Maintain a rolling 2–4 week draft queue to ensure continuity and reduce last-minute scramble.

Content Development Support (Drafting + Assembly)

• Draft first-pass copy for posts aligned to approved themes (events, customer outcomes, market POV, proof points, partner moments, product narratives).

• Support basic creative production (simple visuals, carousels, and short clips as needed); collaborate with the in-house Brand Team on direction/templates, and coordinate design support where applicable.

• Assist in repurposing content into multiple formats (e.g., LinkedIn post → X thread → YouTube Short script → Instagram caption).

• Create and adapt simple, on-brand images for blogs and social (e.g., headers, inline graphics, thumbnails) using tools like Figma and Adobe Creative Cloud, following established brand guidelines.

Community Engagement & Visibility

• Engage with relevant ecosystem content (customers, partners, industry voices, competitors) in a professional manner that increases visibility and credibility.

• Monitor comments and replies on Single Store posts; route responses or escalation items to internal owners when needed.

• Support coordinated amplification moments by preparing “internal engagement prompts” (e.g., suggested comments, repost guidance) for relevant teams.

Operational Discipline & Governance

• Operate within a draft-queue workflow (no direct publishing initially); earn publishing access over time based on performance and trust.

• Follow a consistent approval process to ensure voice, accuracy, and compliance.

• Maintain a content calendar, campaign checklist, and lightweight process documentation so execution can scale.

Lightweight Measurement & Reporting (Aligned to Revenue Marketing)

Track and summarize performance in a simple weekly/monthly view that includes:

• Social inputs: reach, engagement, follower growth, top-performing posts, and notable community interactions

• Downstream signals (where available): event registrations/attendance, website traffic to key assets, meeting requests, and program influence indicators

• Qualitative “buyer evidence” signals: internal forwards, sales feedback, comments from target personas, partner/customer engagement patterns

Learning Outcomes (What You Will Learn)

This role provides hands-on training in modern B2B GTM execution, including:

• How social media supports pipeline and deal acceleration (not just awareness)

• How to write and format content for executive audiences and buying committees

• How to operationalize governance, approvals, and consistent publishing at scale

• How to measure content impact with both engagement metrics and revenue-linked signals

• How to partner with an in-house Brand Team to translate campaigns into on-brand visuals across social and blog channels

Required Skills & Qualifications

• Strong writing skills and attention to detail; ability to adapt tone to a defined brand voice

• High responsiveness and reliability; able to execute daily workflows consistently

• Comfort working with content calendars, trackers, and draft queues

• Basic design skills and familiarity with tools such as Figma and Adobe Creative Cloud; comfortable creating simple, on-brand image assets from templates with oversight from Brand Team

• Interest in B2B technology, enterprise software, data/AI, or GTM operations

• Sound judgment and professionalism when engaging externally on behalf of the company

Preferred

• Experience with short-form video editing (basic) and/or content repurposing

• Familiarity with social scheduling tools and basic analytics

• Prior experience managing social for a student org, community, or small brand

Additional Details

• Part-time (10–20 hours/week), flexible scheduling coordinated with campaign and event calendars

• Remote-friendly; may support onsite event content capture when feasible

• Opportunity to earn expanded access/responsibility based on performance