Marketing Projects Manager (Youth Growth)

Overview Drive strategic growth initiatives to expand Shopee Philippines’ Monthly Active Users (MAU) within the 18–24 youth demographic, leading end-to-end 0-1 projects from consumer insighting to scalable cross-functional execution.

Responsibilities

Strategic Growth & Initiative Ownership:

• Identify key growth levers to rapidly scale Shopee's market penetration and engagement among the 18–24 segment.

• Lead end-to-end 0-1 strategic projects: conduct user research, design program frameworks, define key performance metrics, and deliver executive-level tracking and reporting.

• Apply structured problem-solving to uncover root causes of business bottlenecks and implement solutions.

Campaign Strategy & Product Collaboration:

• Work in a blended project-and-campaign capacity, designing tactical marketing campaigns that power growth

• Influence Product Management teams to shape feature roadmaps, ensuring smooth, fast rollouts of tech enhancements that serve youth user habits.

• Run continuous ideation, testing, and optimization loops to refine existing initiatives and maximize ROI.

Cross-Functional & Cultural Leadership:

• Align diverse internal stakeholders—including Commercial, Brand, Product, and Operations—to ensure cohesive execution.

• Leverage deep context on Philippine youth pop culture, local trends, and digital behavior to create hyper-relevant engagement strategies.

Requirements

• Strategic Execution: Proven experience managing high-impact strategic projects, strategy consulting, or growth functions within a fast-paced technology company.

• 0-1 Program Management: Demonstrated ability to build initiatives from concept to execution with clear KPI governance and upward visibility.

• Product Savvy: Experience or strong familiarity with Tech Product Management, capable of effectively translating marketing needs into product features.

• Stakeholder Management: Exceptional influence skills to align cross-functional teams and product partners without direct authority.

• Cultural Intuition & Mindset: Deep understanding of PH youth culture, highly self-motivated, fast-paced, and relentless in solving complex operational and growth challenges.